Targetted Advertisers

[Kerlin]

The following advertisers have been targetted in To Do Lists.

7-Eleven (11/01/02, for advertising during WWL1)
ACE Hardware (10/21/02, for sponsoring early Season 4 episodes)
ACE Hardware (3/3/03, for advertising during 4x19)
Acura (3/3/03, for advertising during 4x19)
AOL (3/10/03, for advertising during 4x20)
Arby’s (3/10/03, for advertising during 4x20)
Best Buy (10/11/02, for sponsoring early Season 4 episodes)
Blockbuster Video (9/27/02, for advertising during Enterprise)
BMW (2/3/03, for advertising during 4x15)
Boston Market (2/17/03, for advertising during 4x17)
Burger King (10/08/02, for sponsoring early Season 4 episodes)
CDW Computers (2/17/03, for advertising during 4x17)
Chef America (3/17/03, for advertising during 4x21)
Chevrolet (11/08/02, for advertising during both Enterprise and Farscape)
Cingular (10/17/02, for sponsoring early Season 4 episodes)
Clorox (11/01/02, for advertising during WWL1)
ConAgra (11/15/02, for advertising during 4x07)
Dannon (2/3/03, for advertising during 4x15)
Dell Computers (10/08/02, for sponsoring early Season 4 episodes)
Domino’s Pizza (11/01/02, for advertising during WWL1)
Enterprise Rent-A-Car (2/17/03, for advertising during 4x17)
FedEx (3/3/03, for advertising during 4x19)
Ford (1/27/03, for advertising during 4x14)
Ford (2/24/03, for advertising during 4x18)
Gillette (2/24/03, for advertising during 4x18)
Gillette (3/10/03, for advertising during 4x20)
Guinness UDV (3/17/03, for advertising during 4x21)
Hewlett Packard (1/13/03, for advertising during 4x12)
Honda (1/27/03, for advertising during 4x14)
Honda (10/17/02, for sponsoring early Season 4 episodes)
IBM (11/08/02, for advertising during both Enterprise and Farscape)
IBM (2/10/03, for advertising during 4x16)
Kia (1/27/03, for advertising during 4x14)
Kia (10/21/02, for sponsoring early Season 4 episodes)
Kraft (11/15/02, for advertising during 4x07)
Mazda (10/11/02, for sponsoring early Season 4 episodes)
Michelin (11/01/02, for advertising during WWL1)
Microsoft (9/27/03, for advertising during Enterprise)
Nautilus (10/17/02, for sponsoring early Season 4 episodes)
Nissan (2/3/03, for advertising during 4x15)
Norelco (11/01/02, for advertising during WWL1)
Orkin (10/11/02, for sponsoring early Season 4 episodes)
Pizza Hut (1/27/03, for advertising during 4x14)
Pizza Hut (9/27/02, for advertising during Enterprise)
Pontiac (9/27/02, for advertising during Enterprise)
Proctor & Gamble (11/01/02, for advertising during WWL1)
Quaker Oats (1/13/03, for advertising during 4x12)
Sanofi-Synthalebo (Ambien) (11/08/02, for advertising during both Enterprise and Farscape)
SC Johnson (11/15/02, for advertising during 4x07)
Serta (2/24/03, for advertising during 4x18)
Sony (2/3/03, for advertising during 4x15)
Sony (9/27/03, for advertising during Enterprise)
T-Mobile (1/13/03, for advertising during 4x12)
Wendy’s (2/3/03, for advertising during 4x15)

To Do Lists containing advertiser writing instructions:

9/27/02 - http://www.watchfarscape.com/news/article.php?newsid=104
10/11/02 - http://www.watchfarscape.com/news/article.php?newsid=80
10/17/02 - http://www.watchfarscape.com/news/article.php?newsid=121
10/21/02 - http://www.watchfarscape.com/news/article.php?newsid=123
11/01/02 - http://www.watchfarscape.com/news/article.php?newsid=139
11/08/02 - http://www.watchfarscape.com/news/article.php?newsid=149
11/15/02 - http://www.watchfarscape.com/news/article.php?newsid=155
1/13/03 - http://www.watchfarscape.com/news/article.php?newsid=217
2/3/03 - http://www.watchfarscape.com/news/article.php?newsid=235
2/10/03 - http://www.watchfarscape.com/news/article.php?newsid=240
2/17/03 - http://www.watchfarscape.com/news/article.php?newsid=243
2/24/03 - http://www.watchfarscape.com/news/article.php?newsid=249
3/3/03 - http://www.watchfarscape.com/news/article.php?newsid=252
3/10/03 - http://www.watchfarscape.com/news/article.php?newsid=261
3/17/03 - http://www.watchfarscape.com/news/article.php?newsid=270

Any mistakes (more than likely...) please let me know!

[blue]

Thanks, Kerlin. So let's look at the two lists in the same thread. Here is the list of responders to letters that Jpfarscaper compiled:

Best Buy
CDW
Charmin
Clorox
ConAgra
Domino's Pizza
FedEx
General Mills
Gillette
Hershey
HP
KFC
Kia
Kraft
Long John Silvers
Mazda
Michelin
Mitsubishi
Nestle
Nissan
Norelco
Orkin
Post
Proctor & Gamble
Quaker
S.C. Johnson
TGI Fridays
Wendys
Visa

[Kerlin]

Okay, here's the breakdown I get.

Advertisers targetted and responsive
Best Buy
CDW Computers
Clorox
ConAgra
Domino's Pizza
FedEx
Gillette
HP
Kia
Kraft
Mazda
Michelin
Nissan
Norelco
Orkin
Proctor & Gamble
Quaker
SC Johnson
Wendy's

Advertisers targetted and not responsive
7-Eleven
ACE Hardware
Acura
AOL
Arby's
Blockbuster
BMW
Boston Market
Burger King
Chef America
Chevrolet
Cingular
Dannon
Dell
Enterprise Rent-A-Car
Ford
Honda
IBM
Microsoft
Nautilus
Pizza Hut
Pontiac
Sarofi-Synthalebo
Serta
Sony
T-Mobile

Advertisers not targetted and responsive
Charmin
General Mills
Hershey
KFC
Long John Silver's
Mitsubishi
Nestle
Post
TGI Friday's
Visa

A few things should be said about this list. There were five advertisers targetted very early in the campaign who were *not* Farscape advertisers, but Enterprise advertisers. At least one of these appears on the "not responsive" list.

Also, Hershey (as far as I can recall) has never been a Farscape advertiser and was responding to our letters about "Kansas." Correct?

[blue]

Here's my first very crude tabulation--with several caveats--first, some of these may not have been on TO DO lists but were targeted in some other way--I've included KFC because of the receipts sent in, and should probably have included the candys from Kansas as targets. There have also been targets that we have highlighted in our advertising threads that may not have gotten to the TO DO, and finally, there may be companies that have just advertised so often and appeared on so many complete lists of advertisers that they got a lot of letters because they were chosen often enough by letter writers even though they were not chosen for TO DO lists. (Finally sometimes I just put a question mark because I haven't gone back and looked up products of large companies to see if a product is connected to a company where the name is different in the two lists--lazy me.)


Have these companies on TO DO lists responded to letters?

7-Eleven (11/01/02, for advertising during WWL1) NO
ACE Hardware (10/21/02, for sponsoring early Season 4 episodes) NO
ACE Hardware (3/3/03, for advertising during 4x19) NO
Acura (3/3/03, for advertising during 4x19) NO
AOL (3/10/03, for advertising during 4x20) NO
Arby’s (3/10/03, for advertising during 4x20) NO
Best Buy (10/11/02, for sponsoring early Season 4 episodes) YES
Blockbuster Video (9/27/02, for advertising during Enterprise) NO
BMW (2/3/03, for advertising during 4x15) NO
Boston Market (2/17/03, for advertising during 4x17) NO
Burger King (10/08/02, for sponsoring early Season 4 episodes) NO
CDW Computers (2/17/03, for advertising during 4x17) YES
Chef America (3/17/03, for advertising during 4x21) NO
Chevrolet (11/08/02, for advertising during both Enterprise and Farscape) NO
Cingular (10/17/02, for sponsoring early Season 4 episodes) NO
Clorox (11/01/02, for advertising during WWL1) YES
ConAgra (11/15/02, for advertising during 4x07) YES
Dannon (2/3/03, for advertising during 4x15) NO
Dell Computers (10/08/02, for sponsoring early Season 4 episodes) NO
Domino’s Pizza (11/01/02, for advertising during WWL1) YES
Enterprise Rent-A-Car (2/17/03, for advertising during 4x17) NO
FedEx (3/3/03, for advertising during 4x19) YES
Ford (1/27/03, for advertising during 4x14) NO
Ford (2/24/03, for advertising during 4x18) NO
Gillette (2/24/03, for advertising during 4x18) YES
Gillette (3/10/03, for advertising during 4x20) YES
Guinness UDV (3/17/03, for advertising during 4x21) ??
Hewlett Packard (1/13/03, for advertising during 4x12) YES
Honda (1/27/03, for advertising during 4x14) NO
Honda (10/17/02, for sponsoring early Season 4 episodes) NO
IBM (11/08/02, for advertising during both Enterprise and Farscape) NO
IBM (2/10/03, for advertising during 4x16) NO
KFC (not to do list exactly, but receipts sent in from project) YES
Kia (1/27/03, for advertising during 4x14) YES
Kia (10/21/02, for sponsoring early Season 4 episodes) YES
Kraft (11/15/02, for advertising during 4x07) YES
Mazda (10/11/02, for sponsoring early Season 4 episodes) YES
Michelin (11/01/02, for advertising during WWL1) YES
Microsoft (9/27/03, for advertising during Enterprise) NO
Nautilus (10/17/02, for sponsoring early Season 4 episodes) NO
Nissan (2/3/03, for advertising during 4x15) YES
Norelco (11/01/02, for advertising during WWL1) YES
Orkin (10/11/02, for sponsoring early Season 4 episodes) YES
Pizza Hut (1/27/03, for advertising during 4x14) NO
Pizza Hut (9/27/02, for advertising during Enterprise) NO
Pontiac (9/27/02, for advertising during Enterprise) NO
Proctor & Gamble (11/01/02, for advertising during WWL1)YES
Quaker Oats (1/13/03, for advertising during 4x12) YES
Sanofi-Synthalebo (Ambien) (11/08/02, for advertising during both Enterprise and Farscape) NO
SC Johnson (11/15/02, for advertising during 4x07) YES
Serta (2/24/03, for advertising during 4x18) NO
Sony (2/3/03, for advertising during 4x15) NO
Sony (9/27/03, for advertising during Enterprise) NO
T-Mobile (1/13/03, for advertising during 4x12) NO
Wendy’s (2/3/03, for advertising during 4x15) YES



Have these companies who responded to letters been on TO DO lists?

Best Buy YES 10/11/02, for sponsoring early Season 4 episodes
CDW YES 2/17/03, for advertising during 4x17
Charmin ??
Clorox YES 11/01/02, for advertising during WWL1
ConAgra YES 11/15/02, for advertising during 4x07
Domino's Pizza YES 11/01/02, for advertising during WWL1
FedEx YES 3/3/03, for advertising during 4x19
General Mills ??
Gillette YES 2/24/03, for advertising during 4x18, 3/10/03, for advertising during 4x20
Hershey ??
HP YES 1/13/03, for advertising during 4x12
KFC sort of yes, for receipt campaign
Kia YES 1/27/03, for advertising during 4x14, 10/21/02, for sponsoring early Season 4 episodes
Kraft YES 11/15/02, for advertising during 4x07
Long John Silvers ??
Mazda YES 10/11/02, for sponsoring early Season 4 episodes
Michelin YES 11/01/02, for advertising during WWL1
Mitsubishi
Nestle ??
Nissan YES 2/3/03, for advertising during 4x15
Norelco YES 11/01/02, for advertising during WWL1
Orkin YES 10/11/02, for sponsoring early Season 4 episodes
Post ??
Proctor & Gamble YES 11/01/02, for advertising during WWL1
Quaker YES 1/13/03, for advertising during 4x12
S.C. Johnson YES 11/15/02, for advertising during 4x07
TGI Fridays ??
Wendys YES 2/3/03, for advertising during 4x15
Visa ??

oops-you beat me to it Kerlin--

[blue]

Hershey's was an advertiser-I remembered that I had seen it--I found it in Vitas Mortis, and didn't look further back.

[blue]

Check out Trubador's latest post- about Akimbo's letter from UPS in positive responses -- Have to add UPS to the responders - and they need to be on a to do list!!!!!!!! (Have they ever been on one?)

"Thank you for your recent letter regarding "Farscape" on the Sci-Fi Channel. Your letter makes it clear that you are dedicated fans of the show, and that's the sort of view conviction and interest level we seek when purchasing television advertising.

The SciFi Channel's decision to cancel new episodes of Farscape in 2004 was certainly unfortunate for its fan base. If the show is reinstated or moved to another network, we will most certainly consider buying it again for UPS advertising.

Thank you again for your passionate letter, and we wish you success with your campaign to save this show.

Sincerely,
Rick Radermacher
National Advertising Manager"