TV Advertising Campaign

[Xothas]

Overview of the TV Advertising Project

Phase I: The goal of this portion of the project is to raise a minimum of $15,000 for the funding of 10-second ad spots (sponsorships) during Farscape reruns. At a minimum, the ad will feature SaveFarscape.com and the 1-800 number.

Phase II: This portion “raises the bar”, in that a target goal of $100,000 has been set in order to promote Farscape with 30-second ad spots that would run nationally. Target networks under consideration for ad placement include UPN, Sci-Fi, FX, and TNT. The ads would be placed around target viewing audiences such as the X-Files, Buffy, Enterprise, Stargate, and Farscape.

Donations: Monetary gifts can be made to the Special Projects Fund, with SaveFarscape.com acting as intermediary (same as other projects). At this time donors have the option to support Phase I only, Phase II only, or both Phases. Every Saturday (or earlier), a post will be made to this thread to give everyone an update on where we are in the fundraising.

Contingency:

If an announcement is made that Farscape is coming back to the air prior to execution of the ad campaign, donors will have the option of receiving their net donation back (Paypal takes 2.9% + $.30 from any donation as payment; the refund would be less the aforementioned amount), or leaving it for other SaveFarscape projects; if all of the campaign goals have been met, then the funds would go to one of Fran Buller’s favorite charities, Save The Children. Additionally, we are currently exploring what charities the other actors support, and will post that information as soon as it becomes available. The funds would be distributed evenly to the charities.

In the case that Farscape is no longer on the air, then the funds would be utilized for promotion of Farscape dvds and the promotion of SaveFarscape.

Well, ‘scapers always think big....and I think this is just another excellent example. Time to get our show back!!

Thanks!

General TV Fund:

https://www.paypal.com/images/x-click-but21.gif
(https://www.paypal.com/xclick/business=jul%40watchfarscape.com&item_name=TV+Ad+Project+-+general+fund&cn=no_note=1&tax=0&currency_code=USD)

Phase I Only:

https://www.paypal.com/images/x-click-but21.gif
(https://www.paypal.com/xclick/business=jul%40watchfarscape.com&item_name=Phase+I+-+TV+Ad+Project&cn=no_note=1&tax=0&currency_code=USD)

Phase II Only:

https://www.paypal.com/images/x-click-but21.gif
(https://www.paypal.com/xclick/business=jul%40watchfarscape.com&item_name=Phase+II+-+TV+Ad+Project&cn=no_note=1&tax=0&currency_code=USD)

Current Total: $4876.71

If you're not sure if you specified or how to specify you can contact Jul at jul@watchfarscape.com and let her know where you want your funds to go.

Updated 9/17/03

[blue]

"Monetary gifts can be made to the Special Projects Fund"
Thanks for posting this thread, Xothas. I still have a question, though.
Is this the donate button on the front page called where's my riot fund, or is it a different fund? Could a link to the proper fund be posted here in this thread so it is easy to find? Maybe edited into the first post?

[Red]

This is a special project fund project, not a where's my riot fund project. And the button to the fund has been placed in the post here. :)

[SabaceanBabe]

Another question - can those of us who donate with a credit card use this button, or do we have to funnel it through a third party (like Mickie and the military/library fund)?

[Xothas]

SabaceanBabe:

You can use this button....no funneling necessary! :)

[SabaceanBabe]

Done. Thanks! :aok:

[flax]

Hi
ppl
I think the ad campiagn is a great idea exept one thing bothers me a bit and thats running to many ads during farscape were trying to get more and new ppl intrested in the show right to rally up the support to get it back. Well if we keep running them during farscape we will limit the people that see the ad....ie only scapers will see it. I think some ads should also be played during other shows so we can reach a bigger a new Audience
just an idea
thanks Flax

[Xothas]

Hey Flax....

Phase I (the sponsorships) is designed to alert more scapers of the campaign. Phase II is for what you are suggesting, the promotion of Farscape.

[Cassandra]

If I may make a quick suggestion for phase II, you may also wish to look into running on WB during Angel, Smallville, and Charmed. Those shows have a big fan base that would be possible scapers.

[jayelsee]

I donated, but I either missed the option to "specify" Phase I or II using Paypal remarks, or the option wasn't available. (I wanted to specify "both or either".)

How should I alert the campaign managers they are authorized to make this determination?

[Xothas]

jayelsee:

Not a problem. I'll have it taken care of for you. A huge thank you to everyone who has donated thus far!

Cassandra: The WB is also being looked at. Good suggestion.

Thanks to everyone for their support! I'll post tomorrow regarding the status of the fund.

[Xothas]

Please pm me.....

[Xothas]

Update:

I just have to say it again....'scapers are amazing! So far we have raised $2505.40 for the TV advertising.

Also, one note to the people who have donated thus far: you will be contacted by email to confirm what option you wanted to choose. I've been told that no one via paypal made any specifications. Please be sure when making a donation to specify in your comments.

Again, a big thank you to everyone!

[blue]

bumping this--need more contributions--come on folks--We need to get our sponsorship of Farscape on the tube while the show is being broadcast.

[Xothas]

bump, bump, bumpity, bump!

[Dominar of Action]

Sending some $$ your way, X.

(Oh, and I forgot to specify -- so use it however you wish :bounce: )

Also, I'd post reminders and a running tally down in the CS threads proper -- these stuck threads are too easy to overlook, IMO. :)

[Xothas]

Thanks DoA!:)

[blue]

I agree with what DOA said--post below also--and put another donate button in the first post below, too. Make it easy for people to get the tally up.

[SabaceanBabe]

Just shot some more $$ your way.

[B Sharp]

Xothas, quick check on the amount so far- where are we at?

[Lagash]

I'm in for Phase I :aok:
Lagash :cool:

[Xothas]

Here's the weekly update: $2965.29

Definate progress! HUGE thanks to everyone for the support!

[Dominar of Action]

Just sent in the fund's share of the left-over proceeds from BunnyGram/CookieScape :harvey:

Thanks again to all you donors!

[Xothas]

Thanks DoA! The next update I will cross-post to an unstuck thread, per your suggestion. :D

[blue]

Good idea. And put a link for donations in the cross-post, too.

[Xothas]

Posting a little bit early this week....

The running total is: $3211.03

Rolling right along.....:rollin:

[Xothas]

I've started adding the total to the original post on this thread, so that in the future if all you're interested in is the total, you can just glance at the original post.

Thanks!

[akimbo]

:bump:

Hey Xothas :bigwave: What's new baby? :poke:

How are we on time for the fourth quarter? Isn't that coming up soon? :pi:

[Xothas]

Yep, coming up quick! That's why we need as much as possible as quickly as possible; we'll just have to see how it turns out.

So, rough update on the Fund: $3566.37

$11433.63 until we are able to do Phase I!

[jayelsee]

Maybe we could get this posted in announcements again.....and emphasize we need to get the $15,000 quickly, so we can advertise during s4 eps?

[waltersgirl]

yes, please, donate, donate, donate, but remember...it doesn't matter what we advertise on.

it doesn't have to be episodes of Farscape. imagine the impact of seeing, "This episode of Stargate was sponsored by: savefarscape.com."

think bigger, people.

[Stargate2077]

By the way, the best Stargate SG-1 episode to sponsor would be the Season 7 finale which I have heard is two hours long. The Season 7 finale was originally going to be the Stargate SG-1 movie.

[Xothas]

Just updated to $3677.20, total.

[Dominar of Action]

Hmmmm. Wonder what kind of fundraiser/activity we can do to get this going?

Just brainstorming ... but what if we did a commercial that somehow included pictures of all the FS fans (like a g_s' mosaic poster but without any copyright issues) and people paid $5 or so to be included? Think we would get enough people who wanted their mug aired on national TV to get the total up to where we need it? :cool:

[SabaceanBabe]

I'd be willing to donate another $5...probably more. I mean, why stop now?

[Dominar of Action]

"I mean, why stop now?" I'm sure that's just what Bonnie wants to hear! :rollin:

But seriously, I think we need to reach out beyond those who visit this site if we want to reach our goal on this. Any ideas?

[SabaceanBabe]

I saw your ideas on car washes and lawn mowing in the other thread. Those are pretty good ideas.

I've been toying with the idea of selling the VHS boxed sets of seasons three and four of Highlander on eBay and donating the proceeds to to the fund. I saw somewhere that there was a Scaper willing to host stuff for eBay and do all the leg work and auction work if we get the product either to her or to the buyer, so that might be the way to go.

[SabaceanBabe]

DoA, no sooner did I finish posting that last bit about eBay when I read a response to the tally thread and there it was. Huh is the one doing the auctions and was kind enough to reiterate the legwork offer.

There you have. Serendipity strikes again. I'm off to PM him/her about a Highlander auction. :kitty:

[Dominar of Action]

:aok: Your sacrifice is appreciated.

[mr_minx]

i have something you could put on a commercial, it might be too long though. It was hard to write, I'm not good with rhymes and limricks and such.

There once was a show on SciFi
Its true I tell you, no lies!
That was both fantastic and great,
But had a horrible fate,
It was stripped from TV skies.

Nobody was watching? No!
SciFi said that Neilsons were low.
How could that be,
With so many fans you see,
Rebelling at the loss of this show.

Farscape was this shows great name.
It had priestess, named Zhaan, a dame,
Both loyal and fair, to which none could compare,
Until she died in a wormhole untamed!

Chiana was fun and crazy.
She loved Ka D’argo, just maybe.
She’d use her gifts in a bind,
Then be helpless and blind.
Always worked her butt off, always lazy!

Scorpius and Crais, both foes,
But of course, everyone knows,
When they were in trouble,
They’d move on the double.
Running to Moya they’d go.

Looking a bit like Jabba the Hutt,
He was smart and wise, but
Rygel was often quite rude.
And he ate far too much food.
Too bad it all went to his butt.

Pilot had quite a big head.
And quite often its been said:
He was brilliant and wise,
Though never despised.
He and Moya, wormholes they dread.

Sikozu, to this group, was new.
During a battle she actually flew!
Radiation she spilled,
And Scarrans she killed,
Apparently nobody knew.

Noranti said she was a cook.
Maybe she could write a book,
On how to make people puke,
Though it was sorta a fluke,
As later they needed that gook!

Of course there was Johns great lust.
His love for her was a must.
Themselves with their friends,
In love up to the end,
When both of them wound up as dust.

An end to the show? No way!
Farscape fans will stay.
This show being ended,
Sure needs to be mended.
The show will return, ONE DAY!

Well what do you guys think? Is it good, bad? I'm thinking if its good it could be used in the campaign some way.

[Dominar of Action]

When both of them wound up as dust.:lol :lol

:applause: :applause:

Very nicely done, mr_minx, and welcome to the boards! You're right it's probably too long to be put into a commercial, but it would make a helluva letter to the networks :D

[mr_minx]

feel free to send it in any letters you guys write, as long as you give me credit for it. thats Guy-Justin Lowe at tikmr_minx@hotmail.com just so ou guys know!!!

[B Sharp]

weekly bump...wondering if we're closer to the goal...

[Sawyer's Miller]

What's the status on this project?

I donated some more money to the Where's My Riot fund the other day - are we relying on donations specifically to the TV Advertising campaign, before it can commence?

[BritAngie]

Yes I think so-the WMR is different to the advertising fund-which is looked after and run by this site (sf.com)-whereas WMR is a generic fund looked after by the Farscape Webmasters Association.

I think that's the gist of it.

[Sawyer's Miller]

So - would it be impossible for the FWA to move funds from the WMR fund to the advertising fund? If not - what is the role of the WMR, what does generic mean? Just curious...

[Xothas]

Update:

Total funds: $3831.86, with $134.59 specified for Phase II only.

Sawyer's Miller: The funding for the project depends on donations specifically to National TV Advertising, and BritAngie's description is quite correct. The FWA does oversee the WMR fund, and they could be approached at some point to request some support for this project; they would consider the proposal and it would be voted on. WMR is a more general fund that supports a variety of campaign efforts, such as the cookbooks, the travelling convention kit, supporting convention activities, and many other things. Because of the magnitude of this project, it has been assigned its own fund, so donations are made directly to it.

[Sawyer's Miller]

OK - I understand, thanks for the info.

[I_Love_Claudia_Black]

The best idea is to learn how much does it cost to put a maybe 15 seconds commercial in Stargate SG-1, because this show is probably the SciFi show with the highest audiance. For phase II I mean.

[Cassandra]

Here's a question--would Sci-Fi even accept advertising regarding Farscape. I work in media, so I do know that we have the right to refuse any ads that conflict with station policy.

[Xothas]

Here's a question--would Sci-Fi even accept advertising regarding Farscape. I work in media, so I do know that we have the right to refuse any ads that conflict with station policy.

That does occasionally happen, but typically you see that when it's controversial subject matter and the like. Even if that stance is taken, which I have no reason currently to believe that it would, there are many other venues for the advertisements. Now, if it was an ad saying "Bonnie Hammer is an idiot..." or the like.....Heh.

The best idea is to learn how much does it cost to put a maybe 15 seconds commercial in Stargate SG-1, because this show is probably the SciFi show with the highest audiance. For phase II I mean.

Many different shows with crossovers are being eyed for Phase II. Stargate SG-1 is one of them.

[Sunderflame]

and we are only up to 3,500 around about? Which means it's almost a year and we are way behind....still...I'll see what I can did up right away....Come on gang....if we all sent in just 5$ we'd really be set very nice...I'll try to make a sizable donation for phase 1. for now Hubby going to have a cow....here's 50.00 coming your way...:beergood:

[Sawyer's Miller]

:bump:

[jayelsee]

OK, I'm sending another $10 today. $10 here, $10 there, it'll add up if we all do it.

Anybody reading this?

[Sunderflame]

This is a bit premature but there will be an annoucement by Friday, but I'm challenging any one to match the 50.00 dollars I'm donating today to the general fund to SAVE FARSCAPE....So Scapers here we go.....

[Sawyer's Miller]

:bump:

[Xothas]

Total: $4084.91

Breakdown: $3436.72 (general tv ad fund), $404.39 (phase one), $240.80 (phase two)

Thanks everyone! As Sunderflame mentioned, there will be some announcements this Friday, so stay tuned!

[Boron]

OK, you got $25 out of me. Wish it could be more.


:D :confused: :rollin: :aok:

[SabaceanBabe]

Hey, Xothas! Once the dust clears on the auction Huh took care of (i.e., I get the second Highlander box set mailed to its auction winner), you'll be getting about $140 more for phase 1.

[Xothas]

SB: Wow! Thanks so much for the continued support!

[Xothas]

1 year. 1 full year. Guess what? We're still here, and haven't fallen apart like many execs. probably predicted. That said, in observance of "Black Friday", I have two announcements:

Regarding the Television Ad Project:

parkdoob has thrown down the gauntlet! He has made the generous offer to match any donation to the TV Ad Fund dollar-for-dollar, starting as of today. The matching promotion will continue until the end of September, or until his total donation reaches $1,000.00....whichever comes first!

Secondly: Announcing the TV Ad video contest! How about taking a shot at creating a commercial to be sent to Henson in the hopes of receiving approval?? Entries will be judged by a group of SaveFarscape.com staff, and the winner will receive a Season 2 box set (which would be awarded November 30, 2003...provided that ADV’s street date isn’t changed). The winner can choose to keep the set, or donate it to either the Military Project or the Library Project. The specifications for the videos are:

- 30 seconds in length.
- Utilize only footage from Farscape, and you must pick one season to pull all of the clips from.
- Soundtrack must be music from the series, and from the same season as the clips.
- No mention can be made of SaveFarscape.com, the campaign, or any other entity...the video can only consist of Farscape clips and music.

Things to keep in mind:

The greater the number of actors throughout the commercials, the more people must be asked for permission. Anticipate the addition of a voiceover, especially at the end of the commercial (although this isn’t a great concern, as it is a relatively simple matter to add one..).

So, have at it! Can’t wait to see what everyone comes up with!

[SabaceanBabe]

Hey, Xothas! This is faboo news! But, maybe you should consider a separate thread for the commercial contest? (Of course, you may have already done that -- I haven't gotten past the stickies, yet, lol!)

Will you guys have any sort of link to the winning commercial so we can get our fix of something new? Please? :P

[Xothas]

Good idea SB! I was in such a rush today, I didn't consider it. I'll post something right now...

[parkdoob]

OK, so we've had some good donations in the last few days (per the posts here), but now I go and up the ante even more. Like xothas said: now we've got a "match" going on... Have you been thinking about donating but haven't quite got to it? Well, now's your chance to make your donation count for double! For every dollar donated, I've pledged to match the donation (up to a total of $1000). So lets keep up the $!
Yeah team! Go go go!
:joy:

[SabaceanBabe]

Dag, parkdoob! Your first post and with a vengeance!

Welcome to FMD, by the way, :hi: and not just 'cause of your generous offer. :ewink:

[jayelsee]

Thanks, parkdoob!!!!!!!

I just sent in another $25 for you to match.

Come on everybody, this is a great offer.

[jayelsee]

Maybe this would get more attention if the $1000 match offer had its own thread with an attention-getting title? I haven't seen it anywhere else except here yet.

[Xothas]

jayelsee: I think you're right, it does need its own thread.

Update coming soon!

[DesertRat]

Hell yeah! We need a separate thread to announce this wonderful generosity and challenge from Parkdoob.
I plan to donate, but here is a question?
This challenge involves quite alot of money. Must we stick to Paypal which takes 2.9%+.30? That's $29.30 per $1K.
I'd prefer we get it all. Is it feasible?

Many, many, thanks again Parkdoob!:D :D :aok:

DesertRat:

[Xothas]

Yes....a gazillion "thank you"s to parkdoob!

If you wish to donate without using paypal, you can send your donation to the P.O. Box:

savefarscape.com
c/o julie rayhanabad
po box 28199
santa ana, CA 92799

Please don't forget to specify how you wish your donation to be utilized! :)

All I have to say is that you guys are awesome! Though daunting, I think this is a task that we scapers can handle....and imagine the effects, once we pull this off!

I've also opened (as you guys have probably already noticed) separate threads for the Video Contest and parkdoob's matching.

[dzelika]

maybe someone should put it up on the main page (with the news). that's the first thing i look at before i come to the forum. it definitely deserves more attention!

[Xothas]

Total of the TV Ad Fund: $4876.71

Breakdown:
General Fund: $3,911.31
Phase I: $715.29
Phase II: $250.11

Please note, the information above does not reflect parkdoob's match yet. Regarding the matching, the following reflects the donations received since 9/5:

General Fund: $392.96
Phase I: $301.49
Total: $694.45

So, what this means is that we need less than $10,373.40 (I say less than because of parkdoob's match) to begin Phase I....

Way to go!!! Progress, progress :)

[DesertRat]

I think we've got good numbers so far!
Let's get behind Parkdoob and his generosity!
Scape-on!!

DesertRat

[DesertRat]

OK the check is in the mail; yes really .
Good luck to us!
Farscape forever!!:D :D :aok:

[Xothas]

Ladies and Gentleman, we've hit the $1,000.00 mark! Since 9/5, we have received $1068.91 in donations. Way to go Scapers! Thanks for all of the support; and a big thank you to parkdoob for the matching initiative! With this type of momentum, there's little doubt that we'll get there!

So, here's the current state of the TV Ad Fund:

Total: $5251.17
General Fund: $4200.66
Phase I: $764.11
Phase II: $286.40

Note: Above totals do not reflect parkdoob's matching.

This means that with parkdoob's match, less than $8749 is needed to be able to execute Phase I!

Way to go everyone!

[uisceboo]

saneTV just tossed in another donation. If people buy more stuff, I will do it again!
:dancin:

[Muaadeeb]

Hello,

First time poster. I just sent in a $25.00 donation via paypal. Great effort on the matching funds Parkdoob!

Happy to be part of the 'movement'!

[Dominar of Action]

Welcome, Muaadeeb!!! (cool name, BTW)

[Xothas]

Thanks!!

You guys just ROCK! And thanks again, parkdoob!

[Huh]

Hey Xothas,

Time grows short. Where are we on the matching funds? Have we reached the $1000 target!?!?!?!

I may have to reach deep for this one...

[DesertRat]

Hey Xothas. Dido!


DesertRat

[kechara420]

Yeah, we reached the $1,000 mark already--in less than three weeks! :D

[DesertRat]

Thanks kechara420! Very cool!:aok: :rollin:

[Xothas]

Woops...didn't realize you guys didn't see the update regarding the matching on the previous page. Yeah, kechara is right....scapers ROCK!

[Texane]

Done. :aok:

[Raw_Bean]

Well fellow scapers, I just spent a whole £100 pounds on Farscape! Spent £75 on the Season 1 box-set of DVD's, and rounded it off to £100 with a £25 ($42) donation to the TV ad campaign. Anything I can do to try and rescue the best sci-fi TV show ever. :D

Incidentally, how a bout an update on the fund total to date?

[AyuRocks]

AWESOME Raw_Bean! Very cool of you :)

Welcome to FMD, btw :)

Xothas - how are the donations going?

Ashley

[Raw_Bean]

Nice to be here. :)

[dzelika]

welcome raw_bean (I love your nick)!

[Xothas]

Update coming soon, and sorry for the delay!

[Xothas]

You guys have just been rocking right along!

general fund: $4,734.85
phase I: $2,221.77
phase II: $293.51

Total: $7250.13

This means we need less than $8050.00 to begin Phase I!!

[Raw_Bean]

I got that from someone at AICN as well, strange. I mean, I didn't sit down and try and think up something cool, it's what people call me! Funds are looking good, ta Xothas. :)

[Huh]

Hey Xothas,

Just sent $335 your way (phase I) courtesy of Kitfoxer's ebay auctions! What is the current total?

[Xothas]

Total: $7722.89
National TV Ad General Fund: $4,782.19
National TV Ad Phase I: $2,589.84
National TV Ad Phase II: $350.86

Needed to reach goal for Phase I: $7627.97

Thank you Kitfoxer and Huh!

[akimbo]

Way to go kitfoxer and Huh! :clap:

[Muaadeeb]

Have we reached the goal for Phase I? If so what happens from here?


Woot! Way to go everyone!

[bambi_eyes]

WOw this sounds awesome!! ;D I will try to donate some money tonight if i can. :D GO SCAPERS and the AD CAMPAIGN!!!!!!!!!!!!!!!!!!!!

[Xothas]

Muaadeeb, check the post in the second spot above yours.

Thanks bambi_eyes! Hey, it's not easy, but if it was....it wouldn't be Farscape.

[kechara420]

just sent a bit more your way, Xothas ... all for a great cause ...

[bambi_eyes]

Ok, Done!! I sent a donation, but its not that much sorry, its all i could afford right now; but i figure every little bit helps, right!?!

;D I hope it keeps rockin' along...

[kechara420]

bambi, every little bit *does* help! If every registered user gave just $2, we'd have more than enough to start Phase I!

[Xothas]

You guys are just awesome! And, kechara's right: every little bit *does* help to bring us closer to the goal!

[Huh]

Just to let everyone know, Kitfoxer and I just finished the carb auction. The total amount sent to the TV fund today is $151.35!

Thanks to Kitfoxer for all her work! All told we made $486.35! Not too shabby!

More auctions to come!

[akimbo]

:bounce::bounce::bounce::bounce::bounce::bounce:

[padmeskywalker]

What about when we get the announcement of the return of Farscape???

I still think we should promote the return on other networks so people will watch...


BTW, I'm a little new here, what methods of payment does this thing accept???

[Antrobus]

Just sent a little something!

Padme, I think it's all through Paypal.

But you could probably send something snail mail if you email Jul (email on first post) and get and address

[Xothas]

Update!

Total: $8149.97
General Fund: $4,984.93
Phase I: $2807.75
Phase II: $357.29

Needed to begin Phase I: $7207.32


With recent developments, I think that if we plan to concentrate on national advertising in those critical weeks prior to the airing of the mini-series, we can drag in quite a number of eyeballs.....I think all of this has just gotten alot more vital! Thanks for the continued support! Here's to hoping that we can get a run on a war chest specifically for the mini!!!!

[Selena]

Seeing that the music videos were such a hit in Burbank would it be appropriate to make a music video for the advertising campaign???
We need something really catchy and unforgetable ... something totally annoying and addictive which makes anyone who hears it think of Farscape even those people who have never watched the show before. Something as addictive as "The Song That Never Ends ... " (LambChop and Charlie Horse)
We have some very talented people here ... would this be doable for a 30 or 60 second add???

[Sawyer's Miller]

:bump:

We need to move on this.

Do what you can...

[Sawyer's Miller]

Originally posted by Selena
Seeing that the music videos were such a hit in Burbank would it be appropriate to make a music video for the advertising campaign???
We need something really catchy and unforgetable ... something totally annoying and addictive which makes anyone who hears it think of Farscape even those people who have never watched the show before. Something as addictive as "The Song That Never Ends ... " (LambChop and Charlie Horse)
We have some very talented people here ... would this be doable for a 30 or 60 second add???

Selena makes a good point - have we decided what the content should be yet?

[Sunderflame]

A catchy song with images that stay in your head.

[Greenbug]

Just sent a little your way. Maybe I can do more later.
:aok: :aok: :aok: :aok: :aok:

[akimbo]

I think there is a contest in progress for ads that advertise Farscape using Farscape images. Entries were to be submitted by Nov 1st and the winner announce at the end of the month (having fun deciding Xothas?)

I'm not sure about the Phase I part which was supposed to be advertising the site and campaign. Although that might not be as necessary at this point. What do you think?

[Greenbug]

Originally posted by akimbo
I think there is a contest in progress for ads that advertise Farscape using Farscape images. Entries were to be submitted by Nov 1st and the winner announce at the end of the month (having fun deciding Xothas?)

I'm not sure about the Phase I part which was supposed to be advertising the site and campaign. Although that might not be as necessary at this point. What do you think?

I thought that Phase I would change and go towards ads that advertise the site and the fact we won more Farscape. Either way we will need to advertise and promote Farscape. I'm open whether it's the site or the new miniseries.

Feel free to jump in here.

[DesertRat]

OK let me see if I've got it straight.

If we make and include the music video. We combine the farscape images in the ad contest with music?

If we can create the music video, can we not advertise the Mini series and promote the savefarscape site with-in the same video?:)

Last. Will we know how much will be spent or how many Ads will be produced by the network showing it?
Will we know best how to spend the money?

DesertRat.;)

[Xothas]

Hi All! Here's the plan, currently.....

1) Given the recent events regarding Farscape's fate, I'm contacting everyone who sent an entry in for the video contest and asked them if they would mind if we extended the contest. If there are no objections, we can proceed.

2) Our intent is to actually contact Henson regarding phase II, so we coordinate precisely *how* they want the mini presented, and when the best time would be for the run.

3) DesertRat's question regarding advertising both the mini series and the site, at the same time: that depends. If we use clips, it must be approved by Henson, and for copyright reasons it may be impossible to advertise the site. This is something that we can of course discuss with them, but I just want to give you the heads up that it can quickly become a complicated situation (after all, Henson has to protect their copyright...if they don't, they can lose it). However, if we don't use content from the show, we can certainly create a commercial to advertise the site.....of course, we can create a big ad for the mini, so that all who stop by can't help but see it....

[akimbo]

:bump:

Just your basic "after the holidays" bump.

Just to continue the previous discussion:

Should we start trolling for converts (which is more of a phase II project thing)?

Or pile up a war chest and concentrate on the miniseries?

[Ammit]

My personal vote is converts, to make ratings for the mini higher... but advertising the mini would ALSO make ratings higher... so so so... I dunno, I'm a manager not an advertiser!

[LiLOrion]

It actually works in our favor that SciFi picked up Andromeda and to a lesser extent BeastMaster.

Its cheaper to advertise on SciFi then UPN to try to get some converts from these two shows. :)

[Xothas]

A new year, with great news = time to think about the TV Ads!

There's been a lot of discussion regarding converts vs. advertising....I believe both are vital. We need to consider supporting the Military, Library, and other grassroots projects that focus on recruiting new viewers. We also need to raise the funds to advertise the coming mini-series; in order to do what we can to ensure that the number of eyeballs stuck to the screen is through the roof. Here we can actually take a page from Sci Fi's marketing strategy; if you notice they generally have outrageous ratings (relative to cable norm) for their mini-series. The ratings are not as much of an indicator of the quality of their product, but rather the endless advertising effort Sci Fi initiates to promote their product. Now, I realize that it is doubtful that we can raise funds that could begin to compete with Sci Fi's advertising budget; however, we can promote the heck out of Farscape...............and here's the how and why....

1) We're in a unique position. Farscape is a superior product that we can promote by gaining converts. The community here is also large enough and blessed with an abundance of resources that can be utilized to initiate television advertising.

2) We promote the mini-series. Then we'll do it again. And again. We want as many eye-balls as possible on the mini once it makes its debut.

3) We target the demographics. We also target genre shows, and shows with cross-over audiences....shows with strong story arcs rather than simply episodic storylines. Although we don't have Sci Fi's budget, we can make up for that with strategic positioning.

So here's where we're currently at: we have nearly $8500 in the TV Ad funds. Needless to say, we need a lot more. We need to be prepared to unleash an onslaught of advertising the weeks prior to the mini. Any idea you have to help raise funds, whether eBay auctions or otherwise....go for it! We're going to need it....but one thing I know is that Scapers are relentless, and this is one fight we will win.

We all want more Farscape; that's why we are all here. In order to do our part to ensure the future of the franchise, we have to demonstrate that there is strong interest. We can, and will do it.....it's imperative, and it's the pinnacle of all of the campaign's efforts to date. We *must* succeed, we have no other choice. To do so, we must employ both techniques...both grassroots and TV advertising.

As for the Video Contest: every individual who sent in a video with a valid release form (completely filled out, and including an email address as requested) has been contacted. Everyone agrees that the mini-series changes things....so we are extending the contest. Although this will be posted shortly again independently, I will include the information here:

* The maximum number of videos you can submit will be 10 (if you previously submitted videos, you don't count the ones you sent already)

* The video should promote the mini-series

* The video should be 30 seconds in length. You may draw footage from multiple seasons, but you will be required to list (on a separate sheet of paper) the episodes you extracted the clips from. If you wish, you may also create commercials promoting the mini without the utilization of clips

* The video should not contain any reference to any entity, including savefarscape.com. The video should be pure promotion of the mini-series.

* The new deadline for submissions will be April 15th, 2004. The winner will be announced May 15th, 2004. The winner will receive a Season 2 Box Set, which they may choose to keep, or alternatively, donate to the Military or Library Project.

Thank you all for your hard work, your patience, and your diligence. Although the crew is now hard at work, we must still rise to the challenge. I have faith in this community. Let's show them all; the media, the naysayers...etc....one more time.

Can I get a "Hell Yeah"?!?

[BlackThorn]

Hell yeah! :woohoo:

Thank you for posting, Xothas! I've been thinking about the television ad campaign for the last couple weeks, hoping we could get back to working on it in preparation for the mini.

A quick question about the videos even though I'm sure it'll be mentioned later: What format?

[Xothas]

Blackthorn, the submissions will need to be on a cd or dvd; as long as a dvd player can interpret the disk, or the cd contains files in something such as windows media format, everything will be a.o.k. :)

[akimbo]

I'm glad we're getting back to this Xothas! :woohoo:

Here's the original premise of the project (I stole it from the "how to donate to funds" explanation):

The National TV Advertising Project -
This is an ambitious two-part project that seeks to raise the awareness of the campaign and the awareness of Farscape to new and astonishing levels. This project will use a series of TV ads and sponsor spots to gain the attention of both tv viewers and the media.

For this project you can donate to a general fund or you can specify which phase of the project you wish to support.

Phase I: The goal of this portion of the project is to raise a minimum of $15,000 for the funding of 10-second ad spots (sponsorships) during Farscape reruns. At a minimum, the ad will feature SaveFarscape.com and a 1-800 number to call for more information.

Phase II: This portion "raises the bar", in that a target goal of $100,000 has been set in order to promote Farscape with 30-second ad spots that would run nationally. Target networks under consideration for ad placement include UPN, Sci-Fi, FX, and TNT.

So are you suggesting that we roll Phase I and Phase II together into the general fund to advertise the mini on UPN, Sci-Fi, FX and TNT and not advertise the campaign? I'm not necessarily opposed to that, BTW, just asking.

And is there a particular message we're trying to get out with the spots? Its sexy! Its action packed! They look good in leather! :rollin:

While all these things are bound to be true, :ewink: is there an advantage to trying to get the same message across in some of the grassroots projects that will advertise the mini as well. Like a catch phrase we all center on like "Beef. Its what's for dinner." :D

This is just me thinking out loud to spur discussion.
:whip:

[SabaceanBabe]

Originally posted by akimbo
"Beef. Its what's for dinner." :D

"It's beer o'clock. Where's my riot?" :smokin:

[LiLOrion]

Please excuse me while I ramble a bit. :)

Take note that I'm lazy and didnt page through the other posts here nor have I really talked to Xothas since after the cancellation commercials aired. But I was running a few thoughts threw my mind with regards to airing the 30-second ads and figured I would post them here....

Now you might have done this already Xothas, but again, I dont know.

I figured maybe we could start getting ballpark estimates for 30 seconds spots for:

1. DISH network
2. DirectTV - Now when we did the cancellation commercials, we couldnt hit DirectTV cause they dont run advertisements on just one cable channel (we only wanted SciFI). But now since we want to advertise on more than ONE cable station we could look into their prices. Which they informed me before would be higher than DISH network.

DISH and DirectTV advertise across the board, not just in certain markets. So those ads will be more expensive but they would hit ALL of their subscribers nation-wide that are watching those channels/shows/times that we choose.

3. And then theres "Spot Cable" (I think thats what it was called, but I can look). This was the firm that we worked with that did advertising via certain markets (cities) and certain cable companies, Time Warner, Comcast, etc. That was the fun times we had in trying to figure out which cities had the highest Farscape ratings. :)

******

We should look to advertise during Buffy, Angel, Stargate, Charmed, maybe Beastmaster and Xena or Hercules and anything else we can think of. Maybe even some other "hard to follow/intelligent shows" like CSI, MI-5, Keen Eddie, West Wing....since all of these shows rerun on cable networks and it would obviously be cheaper than hitting network stations.

Granted first run showings of Enterprise are still on UPN and Angel is on...I dont know is that UPN as well or WB?

*****

So, we would have to get prices for the SciFi Channel, TNT, FX, maybe Bravo and whatever other cable channels the reruns for those shows I listed above are on. And actually if I remember correctly those four stations above are probably lumped together in the advert prices. I think DirectTV had those four lumped under "young male demographic" along with MTV, etc. I kept all the paperwork, so I could look into that again.

We would be able to pay a flat fee for an 8 p.m.-12 a.m. commercial spot to air on ALL four of those stations as opposed to when the cancellation commercials aired and we not only wanted just one station, but just one hour and paid a hell of a lot more for it. I know they have a tendency to run some of those shows together: like Angel, Charmed and Buffy one right after the other. That would work well for us this time around.

It would be cool to get a few 30-second spots for Farscape (the mini or the reruns) using footage that Henson is okaying, aired during some of these shows and then when we get those people hooked into watching Farscape, thats when the campaign's 10 second spots during the Farscape reruns...and hopefully we can pull off at least one during the mini, can refer them here. :D We can stagger the ads to get the most out of them. One week we could run ads during those shows and then the next two weeks after that run 10 second spots during Farscape reruns to pick up anyone who wander over.

And I know any prices that you get now wont be the same when it comes time for us to actually start advertising, but at least we have an idea.

Okay, I think I'm done rambling now. :)

[SabaceanBabe]

I definitely think we should advertise on shows like CSI, especially if there was some way we could point out the linkage between the two: Naren Shankar. That would definitely get some CSIers intrigued.

[akimbo]

Good points LilOrion! :thumbs:

I think ballpark estimates would give us a more specific goal (and maybe a bit of energy).

I'm also not sure about the lead time required for booking. If we're thinking its nov 2004 or feb 2005, how far in advance do we have to book? (Assuming we're not showing ads until just before the mini?)

And I'm really liking the idea of the block being "SciFi Channel, TNT, FX, maybe Bravo" with scifi audiences and Bravo with some of the more intellegent programming around like MI-5, Keen Eddie and West Wing.

My heart of hearts wishes we could advertise the campaign again wherever the mini airs (which is what phase I was supposed to do). I know that until we know where that is, it will be hard to plan that. But I'd like to see us save a little to do that as well.

We would be able to pay a flat fee for an 8 p.m.-12 a.m. commercial spot to air on ALL four of those stations as opposed to when the cancellation commercials aired and we not only wanted just one station, but just one hour and paid a hell of a lot more for it. I know they have a tendency to run some of those shows together: like Angel, Charmed and Buffy one right after the other. That would work well for us this time around.
:cool:

It would be cool to get a few 30-second spots for Farscape (the mini or the reruns) using footage that Henson is okaying, aired during some of these shows and then when we get those people hooked into watching Farscape, thats when the campaign's 10 second spots during the Farscape reruns...and hopefully we can pull off at least one during the mini, can refer them here. :D We can stagger the ads to get the most out of them. One week we could run ads during those shows and then the next two weeks after that run 10 second spots during Farscape reruns to pick up anyone who wander over.
I like these ideas. Good job LilOrion!

[LiLOrion]

Well, if we go the individual route, DirectTV, Dish, and Spot cable you could probably do it with only a month to month and a half advance.

But if we go the route of trying to buy air time directly through the certain stations....Bravo, TNT, FX, etc. then you'll need probably at least three months advance or we will get stuck going the other route I mentioned above.

I know SciFi has direct advertising through USA Network, but we missed that window with the last eps of Farscape by a couple months, cause apparently the spots they offered were "filled"...or so they said. ;) We were also doing that advert campaign in the span of a few months...this one is more drawn out and it might be easier to go that route since we have a lot of planning time. I'm not sure if the other networks handle their own advertising or not or if we would have no other option than to contact the satellite and cable companies individually to get airtime.

[akimbo]

Originally posted by LiLOrion
Well, if we go the individual route, DirectTV, Dish, and Spot cable you could probably do it with only a month to month and a half advance.

As I recall you did do it in the span of a month to month and a half. :poke: But I'm sure you'd rather have had more time. :D

Originally posted by LiLOrion
But if we go the route of trying to buy air time directly through the certain stations....Bravo, TNT, FX, etc. then you'll need probably at least three months advance or we will get stuck going the other route I mentioned above.

I know SciFi has direct advertising through USA Network, but we missed that window with the last eps of Farscape by a couple months, cause apparently the spots they offered were "filled"...or so they said. ;) We were also doing that advert campaign in the span of a few months...this one is more drawn out and it might be easier to go that route since we have a lot of planning time. I'm not sure if the other networks handle their own advertising or not or if we would have no other option than to contact the satellite and cable companies individually to get airtime.
Three months in advance to have everything lined up is no later than August for Nov 2004. Feels far off, but that "planning time" has a habit of slipping away with the warm weather. :ewink:

[LiLOrion]

Oh, I know. :)

I'm just saying that if we try to go directly through the channels themselves (if they offer this option) to get advertising on their stations, we will need to do it further in advance cause those spots have a tendency to fill up quicker.
Even though I know someone said that their spots are never completely "filled", they'll just charge you an arm and leg to get squeezed in.


But going through Dish, DirecTV and Spot Cable, you can basically wait until the last minute to place an ad. Although granted, they usually want the tapes of the commercials up to two weeks in advance though. :D

[Leppard]

for the funding of 10-second ad spots (sponsorships) during Farscape reruns.


Um... wouldn't the money be more well spent NOT during Farscape re runs?


I mean we're trying to get people who DO NOT watch Farscape, to watch Farscape....


I think the idea is right, but the target it wrong.

[akimbo]

Originally posted by Leppard
Um... wouldn't the money be more well spent NOT during Farscape re runs?


I mean we're trying to get people who DO NOT watch Farscape, to watch Farscape....


I think the idea is right, but the target it wrong.

I think LilOrion was saying the 10 second spots were publicizing the campaign to people who already watch farscape. To get more recruits. :D

[Leppard]

But if they watch it, they are already recruits as far as I'm concerned. I mean you wouldn't go to McDonalds and tell people coming in the doors to go to McDonalds for lunch. :)

I would concentrate on people who do not know about Farscape.

[B Sharp]

Glad to see this thread active again...I hope Xothas will check in on this topic! I personally really like the ideas that LilOrion posted, especially in light of the mini.

Re CSI- can't remember where I saw it, but I think I remember a thread about Scapers' favorite TV shows...maybe if we looked for the shows that Scapers like, and do the adverts there (mabye on Dish,etc, as was suggested), we'd hit a set of people that like the shows we like, but may not yet be Scapers- and we also get the Scapers who are not yet recruits as well (since we know that Scapers watch those shows)...

my 2 cents....

[SabaceanBabe]

Originally posted by B Sharp
Glad to see this thread active again...I hope Xothas will check in on this topic! I personally really like the ideas that LilOrion posted, especially in light of the mini.

Re CSI- can't remember where I saw it, but I think I remember a thread about Scapers' favorite TV shows...maybe if we looked for the shows that Scapers like, and do the adverts there (mabye on Dish,etc, as was suggested), we'd hit a set of people that like the shows we like, but may not yet be Scapers- and we also get the Scapers who are not yet recruits as well (since we know that Scapers watch those shows)...

my 2 cents....

B Sharp, that my only be 2 cents, but the return on investment....

We should advertise, IMO, on: Joan of Arcadia, CSI, 24, Angel, Smallville, Keen Eddie, JAG, just to name a few. These are all shows that seem to have some thread of discussion going both here and at Kansas. They all have good writing and story arcs in common. They all require, or at least encourage, thought. People who watch these shows should enjoy Farscape, just as those of us who watch Farscape in general enjoy these shows.

And you know, I just paid off my car this month, so I should be abel to donate some more to the TV advertising fund in just a couple of weeks, if not sooner. :D

[LiLOrion]

Originally posted by Leppard
Um... wouldn't the money be more well spent NOT during Farscape re runs?
I mean we're trying to get people who DO NOT watch Farscape, to watch Farscape....
I think the idea is right, but the target it wrong.



Yes, but see this is what I meant:

Xothas has gotten Henson involved so that we can use Farscape footage during commercials. :aok: Now, we can only advertise Farscape, not our little campaign, cause Henson does not want to get involved with the campaign...which is understable.

My thinking was that (and this could very well be what Xothas is aiming for, but I dont know) if we advertise with the 30 second Farscape footage during different TV shows, Buffy, CSI, etc. and then run 10 second spots during the Farscape reruns (or mini) to advertise US...HERE, we not only stand to recruit new viewers by getting them to watch Farscape in the first place cause of our 30 second ads during other TV shows, but we stand to recruit new blood HERE in the campaign as well. The 10 second spots are more to get people here - not to watch Farscape, which obviously they are already doing or they would never see the ad.

Do I make more sense now? :D

[LiLOrion]

Originally posted by SabaceanBabe
We should advertise, IMO, on: Joan of Arcadia, CSI, 24, Angel, Smallville, Keen Eddie, JAG, just to name a few. These are all shows that seem to have some thread of discussion going both here and at Kansas. They all have good writing and story arcs in common. They all require, or at least encourage, thought. People who watch these shows should enjoy Farscape, just as those of us who watch Farscape in general enjoy these shows.


Absolutely! But I think we should aim for the cheaper cable-shown reruns first of Keen Eddie, CSI, Angel, West Wing, Buffy etc. to see what happens.

If THOSE adverts pay off, then I think we try to go big, REAL big. Joan of Arcadia will NOT be an easy thing to pull off, especially with all the good press/ratings that show is getting. Their advertising rates I'm sure are through the roof. As I'm sure are 24's and JAG's. None of these shows are in reruns yet on cable are they?

I'm not at all saying we should limit ourselves, (we all know Scapers can come up with money in a heartbeat) but I think we should try to hit the cable shown re-runs of a FEW various shows a FEW times rather then just one 30 second spot during JOA or JAG or 24. I've heard "repetition is the key to good advertising" too many times to put all our eggs in one basket. :D

[SabaceanBabe]

I agree absolutely, LilO.

The first-run shows are a dream of mine that aren't necessarily attainable. The syndication ones, though... And JAG is in syndication as well. I think it plays on USA and I'm not sure where else. CSI is in syndication on Spike.

And I would still soooooo love :love: to have our ads on the first-run CSIs 'cause of that Naren Shankar connection.

[Jul]

Glad to see this thread active again...I hope Xothas will check in on this topic! I personally really like the ideas that LilOrion posted, especially in light of the mini.

Xothas has been checking in on this thread and doing a lot of work behind the scenes on this, but unfortunately, between the death of a beloved family member and his master's thesis, he hasn't had time to post those results here. Give him a couple of days to give you some information about his plans, information, and results, eh? ;)

[LiLOrion]

Originally posted by Jul
Give him a couple of days to give you some information about his plans, information, and results, eh? ;)

Will do. :D

I know its a lot more involved this time around since we are dealing with different stations and different shows and different times and the like.

If you guys/gals need any help, let me know.

[akimbo]

Originally posted by LiLOrion
Will do. :D

I know its a lot more involved this time around since we are dealing with different stations and different shows and different times and the like.

If you guys/gals need any help, let me know.

What she said! :D

Prayers to Xothas and his family and good luck with the thesis (do we get to know the subject?) :hug:

[Xothas]

Apologies to all for the delay of this post....

Akimbo:

Thanks for the hopes and prayers! The subject of my thesis is actually cancer-pathways, researched via microarray analysis of gene expression.

Regarding rolling together Phase I and Phase II; I actually think we need to utilize a combined approached. What I have been coordinating with Jul is contacting donors in order to get feedback from those who have already donated, so that their wishes can be respected.

I also think your idea of tying the message together for the mini and the grassroots projects is excellant, and I also believe it will be vital. However, we are taking steps to ensure that our advertising will not conflict with the manner in which the mini is presented; for example, if Henson is trying to depict the mini as an action-packed thriller, we wouldn’t want to depict it as a family-oriented drama in our ads.....in other words, we’ve been working on ensuring that our ads and the ads utilized by whoever picks up the mini are synergistic, and don’t conflict.

LiLOrion:

The DISH network and DirectTV angles are actively being looked into. The principle thesis of the project has always been to target nationally, as you are suggesting, rather than targeting only select markets. Spot cable is also being considered, as are major networks. And, we are looking at genre-related shows and potential cross-over audiences, within target demos.

We would be able to pay a flat fee for an 8 p.m.-12 a.m. commercial spot to air on ALL four of those stations as opposed to when the cancellation commercials aired and we not only wanted just one station, but just one hour and paid a hell of a lot more for it. I know they have a tendency to run some of those shows together: like Angel, Charmed and Buffy one right after the other. That would work well for us this time around.

Yes, rotators are very effective, when strategically placed. This is already being taken into consideration.

It would be cool to get a few 30-second spots for Farscape (the mini or the reruns) using footage that Henson is okaying, aired during some of these shows and then when we get those people hooked into watching Farscape, thats when the campaign's 10 second spots during the Farscape reruns...and hopefully we can pull off at least one during the mini, can refer them here. We can stagger the ads to get the most out of them. One week we could run ads during those shows and then the next two weeks after that run 10 second spots during Farscape reruns to pick up anyone who wander over.

Agreed.

And I know any prices that you get now wont be the same when it comes time for us to actually start advertising, but at least we have an idea.

Well, yes and no. We have several problems with this.....(1) we don’t know when the mini will run, (2) quotes we receive now will be far from accurate, and likely inflated for later in this year with reps citing it as due to “politicals”. The other way to do this is to examine history, which is what is being done, and also working through media buyers to obtain us the best rates for our buy.

So, here's what I will be up to over the next two weeks; (1) Finalize details for the Video Contest, (2) put together a mock buy to give you guys some sort of idea. Mind you, the mock buy will strictly be an idea....as we don't even know the timeframe we need to be concerned with currently.

[LiLOrion]

Xothas, its good to here from you again. :)

I know we are at a pretty big disadvantage cause of not knowing when and where the mini is airing. Although I guess its good that we have a lot of extra time to research and draw up a game plan. :D

Good plans though, of course. :)

[scrubschick]

Off to donate! Thank you, Jadeshand, for pointing this thread out out to me. I rarely look at the stickied threads, unfortunately!

:hug:
scrubs :curtsey:

[akimbo]

Originally posted by Xothas
Thanks for the hopes and prayers! The subject of my thesis is actually cancer-pathways, researched via microarray analysis of gene expression.

Welcome back and you're welcome. and OMG I don't think I can even pronounce that! :D Well I can pronounce it, but explain it. HooBoy.

Originally posted by Xothas
Regarding rolling together Phase I and Phase II; I actually think we need to utilize a combined approached. What I have been coordinating with Jul is contacting donors in order to get feedback from those who have already donated, so that their wishes can be respected.
Combined approach meaning combinine Phase I and Phase II, just advertising the mini and not advertising the campaign? I don't disagree, but I also like the idea of advertising the campaign during the mini if it were possible.

Originally posted by Xothas
I also think your idea of tying the message together for the mini and the grassroots projects is excellant, and I also believe it will be vital. However, we are taking steps to ensure that our advertising will not conflict with the manner in which the mini is presented; for example, if Henson is trying to depict the mini as an action-packed thriller, we wouldn’t want to depict it as a family-oriented drama in our ads.....in other words, we’ve been working on ensuring that our ads and the ads utilized by whoever picks up the mini are synergistic, and don’t conflict.

I'm glad you agree it makes sense to extend Henson's message for all our mini advertising.

Will you know how to work that into the Video Contest? One reason I ask this is: other projects have the same kind of timing issue. Convention stuff, for example.

We're working on a mini message for some of print and giveaways for upcoming cons. All we're saying now is "the mini is coming". What we're not sure of is how much to commit to this style of message while waiting for what Henson might do or any other information changing the message.

If there is no reasonable way to know what Henson is going to do until fall (because the marketing campaigns are usually finalized later), the same interim message would probably be used for all the cons this summer, we can buy in bulk and save money. If that message is likely coming sooner, we'd probably buy less and spend more money getting the updated message out later.

Kind of a tough spot and you may not be able to help with it, but I thought I'd ask how you were going to address it with the Video Contest.

[Xothas]

Quoting Akimbo

Welcome back and you're welcome. and OMG I don't think I can even pronounce that! Well I can pronounce it, but explain it. HooBoy.

Well, basically you harvest mRNA from an organism, purify it, and hybridize the sample to a chip that has thousands of thousands of oligo probes (each of a particular matching or mismatch sequence that corresponds to a sequence within the organism's genome). The chip is then read, and the data that results is essentially if a particular mRNA is being express or not, and if it is being expressed, at what level. You then compare the chip results to the results of another chip, say, a chip that was hybridized with mRNA from a mutant organism, which, in this case, has overexpression of a particular gene known to be involved in cancer development. What you discover, hopefully, is what genes are downstream targets within the cancer pathway, signified by increase or decrease in their expression patterns. So, it's basically "figuring out the pathway". Identifiying the molecules involved, etc.

Quoting Akimbo

Combined approach meaning combinine Phase I and Phase II, just advertising the mini and not advertising the campaign? I don't disagree, but I also like the idea of advertising the campaign during the mini if it were possible.

Well, the best thing to do would be to tease the mini and our url for several weeks....but when we get within one month to two weeks of the airing of the mini, we should concentrate on pure promotion of the mini series....yielding a synergy between both tactics.

Quoting Akimbo

I'm glad you agree it makes sense to extend Henson's message for all our mini advertising.

Will you know how to work that into the Video Contest? One reason I ask this is: other projects have the same kind of timing issue. Convention stuff, for example.

We're working on a mini message for some of print and giveaways for upcoming cons. All we're saying now is "the mini is coming". What we're not sure of is how much to commit to this style of message while waiting for what Henson might do or any other information changing the message.

If there is no reasonable way to know what Henson is going to do until fall (because the marketing campaigns are usually finalized later), the same interim message would probably be used for all the cons this summer, we can buy in bulk and save money. If that message is likely coming sooner, we'd probably buy less and spend more money getting the updated message out later.

Kind of a tough spot and you may not be able to help with it, but I thought I'd ask how you were going to address it with the Video Contest.

Excellent point, and you've hit the core difficulty of the matter. The message is not so much a difficulty for the TV Ads yet, but when it comes to printed materials, I can see where it would be troublesome to say the least.

I think for right now, the big worry is whether the message we use conflicts with what Henson wants to do. However, the message "the mini is coming" is rather non-invasive, so I don't think it poses a problem. Please send me an email, Akimbo, regarding what timelines you are dealing with in preparing for conventions, and I'll see what I can do. I think we should be able to get something hammered out within the next month that could meet the needs of both projects.

[Shipscat]

Xothas, I like the direction this is taking..I think it's a good idea for the advertising campaign to change direction somewhat due to shifting circumstances (I was never real big on the idea of spending a lot of money to advertise the reruns, as you know) and I think you should have the right to make the shift. Too much rigidity and sticking to old ideas is not a good thing. That being said, I also appreciate that you're trying to contact donors and ask them their wishes. Good for you. :aok:

[Xothas]

Just to give everyone an update:

We're making good progress on the mock buy, and hope that RL will permit us to post it sometime next week. Donors can expect to be contacted afterwards, so that they can check out the outline and decide what would be preferable to them.

There will also be an update of the Video Contest; I realize this is a long time in the making, but I believe we're zeroing in on precisely what we need to have as the parameters for the videos.

Ships: I agree that a change of direction is best, as circumstances certainly warrant it, IMO. Even once the mock buy is posted, we need to remain fluid to an extent, as circumstances such as programming and pricing will undoubtable change between original inquiry and execution. However, it is my hope that the mock buy will serve as a good roadmap for what we need to accomplish.

[Shipscat]

I like the idea of a mock buy. :) sort of like playing the stock market game or something. :)

[B Sharp]

:bump:

[Digger]

I posted this information on another thread, but thought it might be usefil here too.

Back when we were advertising the final episodes there was some advertising done at local theaters. I though that this might also be a good approach for the mini as well and wondered if Henson might consider giving us permission to use images from the show for such an advertisement. I have been told that this might be possible, so for what it's worth I 'm going to post the information that I found regarding advertising in National Amusements Theaters.

For SLIDES: Call 1-800-777-7543 or visit www.cinemaads.com

For Rolling Stock Commercials: Call 1-800-727-3361 (as for Sheri Harner) or visit www.ncninc.com

I haven't gone so far as to check out what pricing might be, but vaguely remember that the SLIDES are only a couple of hundred dollars per day, and that you can specify what day the slides are shown. Depending on when the mini is coming it might be interesting to do some advertising in theaters when the next Spider-Man or next Star Wars movie is released.

[stlscape]

Re slides (based on my experience): Total cost will depend on which theatre you select AND the number of days you run the slide(s) AND which company they use for their ads.

I ran a set of slides in St. Louis at the #1 rated theatre (thanks to some creative finagling on the part of the then-ad rep for NCINC. (Bless you, Sally!) ) The shortest period I could contract for was 9 weeks, so that wound up being quite pricey (although we hit lots of eyeballs for the money because the slides ran on a lot of screens before *every* showing.)

Additional costs were: creation of the slides - $25 each by a local firm (I didn't have the ability to do that myself and was pressed for time), plus about $40 for paperwork/duplication of slides(?) by NCINC, to run on multiple screens. All the rest of the cost was what I guess you'd call "screen rental time".

If I remember correctly, other metro areas and theatres were less expensive, so if you're interested - check locally.

[Xothas]

Hi all, just wanted to give you an update....

Ok, so we're almost finished with the mock buy - although we know things are likely to change, we're trying to get it as close as possible...we're down to the nit-pick items. To reign everyone involved in working the mock buy up, I've drawn a line in the sand to post what we have by Wednesday of next week, concerning non-satellite advertising (that information, we'll include and update asap).

Digger: The slides are another idea that could be explored. Do you guys want to expand the project beyond the scope of TV Ads, to include such things as theater advertising? What's the general opinion on this subject?

[BlackThorn]

I was thinking the slides could be used to add on to the effect of the TV Ads. The TV Ads would have top priority, of course, but if it's possible to do the slides also, it could add a little extra push. Tying the slides in with the TV Ads by theme and style might also help create more a familiarity with potential viewers. People see a slide at the theater and think little of it, but then if they see an ad on television that rings familiar with the slide, it might make a bigger impression. The whole, "Hey, I remember seeing something on that when I went to see <insert movie here>! Maybe I'll check it out."

Just my thoughts on it.

[Mreen]

That makes sense ..plus, a lot of people wont hang around the livingroom during commercial time, but in a theater, you are more or less trapped, waiting for your movie (after the popcorn and such)

A pity it will probably be too late to show during Lord of Rings - there's an audience that will appreciate Farscape!

[akimbo]

I like the idea of movie slide ads, but I remember investigating their cost and they can be quite expensive.

I've love to see us reach at least moderate goal for the TV ads before taking that on the movie slides, otherwise we'll just end up with 2 partially completed projects.

edited to add: can't wait to hear about the mock buy.

[Mreen]

we can always make slides the bonus mark on the bundle - if we hit such and such number, slides.... or slides in some areas and commercials in others (though I think its simpler to aim for commercials then slides)

[BlackThorn]

I'd say shoot for the Ads first. Then, if we can hit the slides when we know the ad goal has been met, go for it and target them in key demographic areas where the ads will also be showing to aim for creating that familiarity.

But definitely, TV Ads first.

[Digger]

The cinema ads should be a secondary goal I think. The TV ads should be the primary focus, and should be geared towards getting the biggest bang for our buck, which means the most eyeballs that might impact the ratings. As has been pointed out, the two biggest TV markets in the country are New York and LA. I would hope that we would be thinking of making local buys in those markets during prime time if we could for the week of the mini.

[Xothas]

Ok, so sounds like the concensus is to make the theater ads a secondary consideration, for the time being. Well, I have all of the info....but now I need to put it into a format that is more accessable and ordered for you folks to review. Right now, it's simply a mess, that is unless you have experience considering day parts and cost per points and ratings, etc. I'll have it up ASAP - but the important thing is that we now have it all. Although, bear in mind that things are likely to change between now and the ad campaign (pricing, scheduling, etc.).....

Thanks for the patience.

Sidenote: I have been considering reinforcing local regions such as New York and LA...but I haven't gotten very specific regarding it. However, since there is interest, I'll gather more specific information for pick-ups in the regions, and include such in the mock buy if I'm able to get it in a timely fashion. Otherwise, I'll just post the mock buy first, and supply the local info. when possible.

[akimbo]

This may make no sense, but I'll throw it out there anyway.

I'm wondering whether we'll know how the channel that actually picks up the mini is going to advertise (or how its likely to advertise).

So that we can fill holes where they aren't advertising. (Instead of throwing pennies where they're already throwing quarters.)

[SabaceanBabe]

In honor of the upcoming miniseries announcement, I just shot some more cash your way... :D

[Xothas]

Just when you think things are settling down....things change. Ok, so the recent announcement adds a dynamic. This will need to be explored. I caught a bit of MS's post before the board got zapped by the hacker, and she brings up some good points that will be addressed when we release the mock buy (which, at this point, will have to be re-worked yet AGAIN). In the meantime, here's my thoughts on her questions and suggestions...but I may omit some of her thoughts and questions, as I'm going completely on memory regarding her post.

Our advertising will be limited to our budget....we've always planned to focus on the month the mini is running in. The idea is to put the bulk of the promotion into the week prior to the mini, with other promotion a bit further out if we can manage. If all we can afford is to run ads the day before the mini...then that's the route I suggest we take. Additionally, if our budget allows, we will want to add weight to the major Nielson markets, that is, in addition to the National. If our budget is extremely small, I would suggest we focus on the metered markets, as there is no measurement in non-metered markets during October (that is, unless it runs in November...but I would still target the metered markets). The bottom line is - the more money we have, the better position we will be in.

MS brought up a good point regarding media buyers. My response to that is that it depends.....if we have a large budget, and plan on running many ads, a media buyer is the way to go. The appropriate contacts in this regard have been made, if they prove to be needed. However, if all we can afford is to run a few ads....a media buyer would be unnecessary. We have support from a media buyer (just to share), who is working as much as they can without billing us for it! :)

We plan on focusing on 18-49, specifically for genre-related and arc-driven shows. We don't plan on running during, say, Law and Order. We're also going to do this in such a fashion that we don't limit our day-parts by much, if any....the more we narrow, the higher the price.

The advertising, should all that have previously donated agree, will be focused on the mini-series. If budget allows, we might consider some small site promotion, but at this point I would consider such as a luxury, and secondary to our objective.

Footage: this is something that is being worked on. I have no further information at this time.

Current plans for the TV Ad Contest will call for copyright-safe ads that promote the mini. More information on this to follow.

[Dominar of Action]

Great to see you again, X!!!! By all means, I vote to use every dollar available to PROMOTE THE MINI! If we can get the eyeballs to the mini, then a number of those viewers will hopefully find their way here -- just like the other 6000+ of us did. :)

[SabaceanBabe]

Great to see you again, X!!!! By all means, I vote to use every dollar available to PROMOTE THE MINI! If we can get the eyeballs to the mini, then a number of those viewers will hopefully find their way here -- just like the other 6000+ of us did. :)

Yeah! What she said! :D

[LiLOrion]

So I guess this means I can get rid of the vanity 800# I've been holding onto? :)

We still have the PO BOX (that can be used for flyers and the like) but the 800# can go if we wont need it for a commercial.

[cincygal]

Current plans for the TV Ad Contest will call for copyright-safe ads that promote the mini. More information on this to follow.

This sound like a cool idea!

[Xothas]

Lil'O, I think that the #800 number can go, if you wish. Since the focus is shifting to promoting the mini-series, and just trying to grab as many eyeballs for the mini....I don't think we really need it. What are your thoughts?

[LiLOrion]

I agree.
We really dont need it for flyers as the PO BOX address can be put directly on them.
I'll cancel it, it will take a month, so if we change our minds I can just cancel the cancellation. :D

[NOX1978]

Hi! I don´t know if I donated to Pahse 1 or 2 or 1 and 2 but my point is you can use my donation wher you need it! as long it goes to some farscape related things! /NOX1978 from sweden!

[Dominar of Action]

What's the total in the funds?

[Xothas]

Thanks NOX!

An email is going out to all donors regarding the change toward promoting the mini-series.

DOA, the current total for all funds is $9,310.97.

[mgraylorn]

I got the email, and use my donation however you see fit to promote the mini. I hope to send a little more soon.

[lurker]

Haven't been here on the forums for some time, and don't really know what's going on (there's an awful lot here to read) but I just thought I should throw you all some cash for your fine efforts! Thanks!

[Christiarc]

Xothas, can we get an update? Stage 3 for promoting the Mini would make the TV Ad Acmpaign a top priority now.

What do we still need for this to happen?

[SabaceanBabe]

Yeah, what she said! :D

[Xothas]

Ok, so here’s the situation with the project....

There are many variables that are just now coming together. Others, such as the use of images, we hope to resolve in the coming weeks. We’ve got several things working against us, however: One major concern is the fact that we will be attempting to run ads during a political season. This means more money, if we want our ads to run rather than get bumped.

Professionals have provided us with the following strategy, given our situation:
1) Start with the day before the mini; if budget permits, expand into the week before the mini
2) With limited funds, we should focus on the cable and satellite networks, as only households with cable will actually receive the mini. Ads on NBC, ABC, CBS, etc. cost more, so we should only consider them if budget permits.
3) We should focus on national ads rather than local on a limited budget. This is more efficient than hitting multiple markets individually. If funds permit, we should consider adding weight to the major metered markets on the local level

The Media Planners and Buyers that have donated their time to this project now need an answer from the fan community supporting this project regarding the budget. Although $100,000 has been a figure mentioned in the past, they have no idea as whether this goal will be achieved. To give you an idea of what we are dealing with: $13,000 buys us one 30-second ad on national cable during prime (based on an average across multiple cable networks at a 1.0 rating, this may be higher with the political and timing of the buy vs. placement). Planning a buy takes time, and energy; in order to conserve the resources of the volunteers, they have asked me to find out what you, the fans, want the budget to be. How much do you feel is realistic? How high do you wish to set the mark? How innovative can we get regarding fundraising? The more we raise, the more ads we can run: This means more eyeballs for the mini.

The whole message of this project will be “watch the mini”. The goal is to influence Nielson ratings via audience increase in response to the ads. We need the mini to do really well, and I think we can really make a difference. As more information regarding the items we’re trying to work out come in over the next two weeks, I will post the information here.

[Xothas]

We're currently at $9395....

[Dominar of Action]

With all the other projects going on, I think $15,000 is probably the most we could realistically expect. If others think this is too low, I'm happy to be proved wrong :cool: But to reach the $15,000, this project needs to be put prominently on the front page and a new thread started down below in the forum. I know a lot of people like myself don't always check the stickies at the top. (I know, we bad ...)

[Sunderflame]

So are we in stage 3 ?
I'm out of the loop so too speak with all the projects going on..Monies here and there and everywhere...Could we perhaps get one final push and maybe (reaching for last minute straws...) What if everyone that is donating just sends in a dollar each...there is so many new and older members that surely we could rally together one last time to increase our goals...
I know I'm doing at least 3 or 4 things at the moment..I've tried to spread it out...Surly we could get on the bandwagon one more time...and make a call out to the generous fans out there.. Quite frankly, don't we have to get this ball rolling very soon...
Please forgive me if I'm sticking my foot in my mouth...it's just a quickie idea...
It's like the last call for drinks...at the end of the night....just a thought...I have faith in what ever you choose to do....hope I'm not speaking out of turn

[Xothas]

Good responses, they are certainly appreciated! I agree with DOA that it would be wonderful if we could top $15,000. After all, this is essentially the last push to support Farscape as a franchise; this is an effort to demonstrate that Farscape in some form is viable. The convention support, the postcards, the ads....all of this is leading to the same goal: support the future of Farscape. Alot of people on the boards have been commenting on the perceived lack of advertising of the mini. Here's our chance. We have to scream; we have to get the word out at cons, we have to explore all of the grassroots options, and we need to advertise the mini on TV. In many ways, this is the most critical moment for the campaign. Can we help the mini succeed? Can we drive the Nielson numbers up so that we increase the chances for future Farscape? We have two options: (1) Complain about the mini-series not being advertised, and risking that it won't in the future (as of now, as an individual, how much advertising do you believe it will get?) (2) Be proactive and do something about it. The bottom line is, if we want more Farscape, we have to shout it from the rooftops. The more that we do, the more likely our success. I'd like more people to weigh in regarding the budget; I think we need to set a mark, as a community. If we exceed it, so much the better.

DoA, regarding the postings, etc., I plan on doing precisely what you suggest. I've been waiting on some critical information, but the process has been so slow, I don't think I will wait much longer. One frustrating thing about this entire project has been that people want details; and rightly so. However, the problem comes in that so much is contigent upon x, y, or z. For example: If we have a large budget, we go with plan "A". If we have a low budget, we go with plan "B". If we're between, plan "C". Planning a buy is difficult. The market is fluid, you have so many factors to consider, it takes a great deal of time and effort (especially since we are not dumping $500,000 into ads; we have to be even more careful and strategic). The media volunteers are swamped right now in rl professional obligations, but they have agreed to sacrifice their precious time to plan this if we can come up with a solid figure. If we pick a number everyone can live with, and commit to, we can plan a buy. I'd like the number to be as high as possible, as it just means more ads, which means more eyeballs, which means more ratings.

Many have inquired about the ads themselves; the information I've been waiting for addresses precisely that. However, in order to address these questions as soon as possible, I plan on taking another route within the next few days: therefore waiting no longer. I want to be able to give a definitive answer.

I see this as our last chance. I say we do this thing, watch the mini, and all join up in Burbank for a victory celebration.

[Xothas]

Sunderflame, I agree with alot of what you say. My hope is to proceed without the information I've been waiting for, explore other options, and then once we set a firm figure be able to provide the concrete answers many people are seeking prior to donating. I'll be on the bandwagon, that's for sure, as I really believe that we need to do this. One last push....

[Dominar of Action]

Thanks for all your hard work, X! Let's do it! :)

[Deianeira]

Hi X,
I just wanted to let you know I just sent some money your way but it was accidentally put under my mom's name so if you see a strange first name you will know that that is my donation and not hers...lol... Anyways, as I said in my comments just in case you don't get them, I would like my money used for PHASE II mostly but if we can't reach that amount then put my money towards PHASE I ok? THANKS!!! We really need no matter how we do it but to get the word out for the upcoming mini series not only so people know it is coming out but also to try and pull in new viewers to get the NEILSONS UP...WAY UP!!!! As of this past week I have gotten 3 new viewers for FARSCAPE... I did a Farscape-a-thon at my house with three friends that had never seen the show before and they all LOVED IT...Wondering how they missed it the first time around.. So two of them are gonna start buying the DVD's and my other one wants to borrow mine to watch until she can get up the money to buy her own copies of the box sets... Cause they are expensive!!!! If anyone knows of a cheap place to get them please let me know cause right now for the box sets I am paying around $160.00 plus when I am overly anxious I also buy the individual ones for $40 bucks each. So that is alot of money and like I said I need to start saving since I already bought my tickets for the Burbank Con in November... But anyways X just letting you know I sent in my share of what I could and wish you luck on getting the $100,000+ for PHASE II....

:) :) :)

[I-am-so-Johns-girl]

Here's a recent thread but I think the 20% discount is over :(
http://www.watchfarscape.com/forums/showthread.php?t=25346
Do a search on FMD...there's usually posts from people who find great deals on Farscape DVD's!

Grilie :curtsey:

[Christiarc]

Just checked amazon.com. That's where I buy mine for sending to the Fire Depts. Right now a used Complete Season 1 DVD set is $62.99. Complete Season 2 DVD set is $84.43. Many individual DVDs from S1 are about $4...many VHS from S1 are about $2

Bought my Season 1 and Season 2 boxed sets used...all in perfect condition.

[Wolli World]

I think this is a great idea. A friend of mine from out of town called me this weekend screaming into the phone about how Farscape was coming back. She had seen the trailer during Stargate and wanted to know if I knew about it. I said that of course I did because I'm on FMD! :) Anyway, my point is...that we need to get the word out that it's back. If I wasn't on FMD or didn't get TV Guide, I would have no idea. Any little thing we can do will help. There's lots of fans out there who aren't as fanatical about it as us, but who would very much like to watch the mini (hopefully, some with Neilsen boxes). I'm adding my little bit to the total, and we also need to be writing NBC asking them to advertise for the mini. I'm hoping they'll do a little crossover advertising when it gets closer to the time for it to air. I think it would be a good idea to get this topic on the front page to make sure everyone knows about it and knows that it's getting crunch time.

[Digger]

:bump: And I'm wondering. With something like 87 days until the mini airs, are we getting close to a cut-off date? How long is the lead time to reserve ad space?

[akimbo]

Excellent question Digger.

[Bandana Girl]

Um concerning the TV advertising, will the website be put up, any additional info on advertising would be greatly appreciated. Anything concerning donation info I'd like to know.

[Jul]

Um concerning the TV advertising, will the website be put up, any additional info on advertising would be greatly appreciated. Anything concerning donation info I'd like to know.

What do you mean??

[Mordoch]

Since we're getting closer to the time that we will reserve ad space, I'd like to make a couple of suggestions on the subject.

There are a couple of things that should be kept in mind when tv ad time is being purchased. While this may be obvious, since Sci-FI is already doing a decent job of promoting the miniseries on its own channel, an ad there would be a duplication of effort and have minimal effect. There also seems to be a strong possibility that NBC will end up promoting the miniseries on channels it owns, so it would be best to pick channels with no association with NBC as our best targets. (While I've heard that advertisers may sometimes be reluctant to run ads that promote other channel's TV programs, its certainly worth our effort to find out if we can.) After these factors are considered, other factors such as finding a good demographic to try to target come into play.

[Bandana Girl]

I meant the website URL put in the ad. Sorry I was typing before leaving for work.

[Bandana Girl]

I some how double posted.So i'm gonna make use of it. Concerning donations have the totals been updated? I've only read the first and last page of this thread and I see that certain things aren't concrete which is understandable. Um conerning funds how about a fundraiser? I was thinking that since FS will be back in october that we could have a "FS is back" patch since there was a black friday one done courtesy of Susana (I've tried to cantact Susana and find the patch maker but I can't find her. I was going to suggest it in a new thread and have funds go the library project, but if this is more urgent, maybe if the project is feasable the funds can go to this project.

[Mordoch]

The fact that the status of this project hasn't been updated for awhile is making me nervious...

I wouldn't want to find out that the project is suddenly cancelled because we missed the opportunity to buy air time. Xothas, others, what's currently happening with the project? In particular my concern is creating a TV ad before we run into an ad time purchasing deadline. An update on the money total for the project would also be nice.

[Jul]

Actually, I can tell you that this project is not cancelled and we have not missed the opportunity to buy air time, not yet.

We're working through the specific options at this point of what we can do with the professionals - do we want to do what we did in the past, advertise nationally, but on different networks through local cable or do the 15 sec sponsorships for shows through a cable network nationally, and which specifically shows would be the best... Hopefully, we'll have everything ready to report by Tuesday of next week.

The current total of the national tv advertising project is: $9,606.41

any other questions that I can try to answer for you? :)

[Mordoch]

That pretty much covers it. I was just getting very nervous about the period of time since the last update. I didn't want to discover that whoever had been working on the project had been distracted by other things and ad purchasing deadlines end up sneaking by before we realize it. I mostly wanted to know someone was on the case. More concrete information of the ad itself would probably help fundraising efforts.

[Jul]

More concrete information of the ad itself would probably help fundraising efforts.
I agree... as soon as the details are worked out, they'll be posted... :)

[Mordoch]

I just did have one additional thought, do we want to make a brief mention of the Sci-Fi Marathon coming up before the Miniseries, or just keep it simple and stick with the Miniseries itself?

[Jul]

it all depends on how much time we have...

[SabaceanBabe]

So, Jul, we have $9,600 out of what? Was it $15,000? Or were we shooting even higher than that? (Thanks for the update, btw...)

[Bandana Girl]

I'm glad to know that there is still interest in this project. Just let us know what you need.

[Tjapu]

Are the spot ads going to run on SciFi or somwhere else like UPN or FOX ? I agree that the mini series is being promoted pretty well by SciFi but it sure would help if we could get some audience other than the SciFi network one to tune in. In fact I don't even know if the crowd that watches Enterprise or Amdromeda would watch the mini series. What about the HBO audience ? Any shot at something like that ?

[LiLOrion]

We are focusing on networks not in the SciFi Channel family of networks.

UPN and FOX as well as HBO are WELL out of our league money-wise. I'm not even sure HBO runs ads.

We are looking at basic cable channels. Jul will be posting an update on it all shortly. :D

[Jul]

update: http://www.watchfarscape.com/forums/showthread.php?p=539291#post539291

[SabaceanBabe]

Just sent some more $ for the TV ad project.

[angie]

Is there a place to see the ad?Now that it is getting close.

angie