'Bloodvertising' to hit UK streets

[grinner]

'Bloodvertising' to hit UK streets

Advertisements in bus shelters for a new video game called Gladiator: Sword of Vengeance, will seep 'blood'.

The company behind the so-called Bloodvertising say the adverts will be put up around the country in two weeks time.

Acclaim Entertainment say the game, set in the year 106AD, is the bloodiest ever.

In the adverts, cartridges of red dye will be placed behind clear sheets of film and released over a six-day period. The 'blood' will slowly appear to spill out on the streets and drip onto the pavements. The adverts will remain for a week.

The company say they have been cleared to erect the posters and have employed cleaners to clean the dye off the footpaths at the end of the week.

Shaun White, Communications Manager at Acclaim, said: "The concept of 'Bloodvertising' ties in with our marketing strategy and sticks to the theme of blood and carnage which is consistent throughout the Gladiator video game." I can just see the comic book dealer in the Simpsons saying... "Bloodiest game ever"

[Judith]

Well...at least they're being honest and open about the content of the game. People who buy it will definately know what they're in for.

[harveywhispers]

Yay!! Truth in advertising!!

The concept = ick!

J_S,

I just noticed the "springer" link in your sig. Do you have a Springer Spaniel?

[Judith]

Originally posted by harveywhispers

J_S,

I just noticed the "springer" link in your sig. Do you have a Springer Spaniel?

Long story short...my family used to, he was the best dog ever, and he died at eight years from internal injuries we weren't aware that he had until it was too late. I love Springers, but I think it would be too painful to ever get one of my own. So I get my Springer fix from sponsering the special needs Springers on this website, whenever I have money to spare.

[Madre Farbot]

In the adverts, cartridges of red dye will be placed behind clear sheets of film and released over a six-day period. The 'blood' will slowly appear to spill out on the streets and drip onto the pavements. The adverts will remain for a week.

The company say they have been cleared to erect the posters and have employed cleaners to clean the dye off the footpaths at the end of the week.
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Er, this doesn't look right at all! So they're gonna be sticking these things up probably at bus stops and places like that. Ok, the advertizing might go down well with the gamers who will think it's cool, but I don't think it will go down well with parents who will have to explain to their young kids that it's not real blood.

Oh gawd, I'm only glad I don't travel by tube (subway, not tv)!

[Frellster]

Cool