?cDonalds

[Silk]

London, Oct 14 : Fast food giant McDonalds is all set to abandon its characteristic golden arches for a yellow question mark, in its new ad campaign.

According to The Mirror, the chain will launch a new ad featuring images of lettuce leaves, coffee and free range eggs, along with a question mark carrying the logo, "McDonald's. But not as you know it."

"The changes are big and bold, so the campaign is big and bold. No logo! But that's the idea," McDonald's UK marketing manager John Hawkes was quoted as saying.

"The fact that McDonald's is brave enough to even contemplate a creative idea that doesn't carry the arches shows its desire to shake up perceptions of the brand." Leo Burnett communications director Paul Lawson added.
link (http://www.newkerala.com/news-daily/news/features.php?action=fullnews&id=36519)
I thought I'd get that "?cDonalds" joke out of the way in the subject, so no one would feel the need to make it.

[lobsteronmyhead]

Interesting marketing idea ....

But one question: What exactly does a free-range egg look like? I mean, as opposed to an ordinary, chicken-in-a-cage-produced egg? :confused:


: loby

[Silk]

Maybe they show eggs rolling around in fields.

[TheBladeRoden]

Get something off our value menu? nuggets made with real white meat? McDonalds? I'm loving it?

mmm, yes. The question mark does seem to suit them

[TalynLives]

But one question: What exactly does a free-range egg look like? I mean, as opposed to an ordinary, chicken-in-a-cage-produced egg?

The yolks of free range eggs are orange, the yolks of battery produced eggs are yellow.

No logo! But that's the idea

Probably trying to give a big F-U to Naomi Klein there.

[JadedLegend3]

Probably trying to give a big F-U to Naomi Klein there.

Who is Naomi Klein and why do they want to F-U her? :dunno:

[TalynLives]

She wrote an anti-globalisation book called "No Logo" which strongly attacked McDonalds, Starbucks and others.