AgentSun
11-16-2004, 09:31 AM
stay with me here. i learned this a few weeks ago in my communication theory class. so Aristotle theorized that there are three things people look to. ethos, logos, and pathos. ethos is your character, your morals. logos is logic, your know-how and expertise, and pathos is based on emotional appeals. Aristotle decided that most people are persuaded most by the Ethos, the moral judgment. in Greek society, they knew that you were reliable with information if you were a reliable individual. If they could trust you, they could trust your information and know-how. if they did not know you or did not trust you, then your credibility is gone.
This is similar to what many of us here experience. In OT-TV/Movieville, TechnoBoy posted about a coupon for deepdiscountdvd.com. Say a new member comes onto the board, promoting the same coupon. we would be less inclined to just believe it right off the bat, wouldn't we? we would go check out the website itself and see if it's really true. I know i was one of those people to just believe "hey, that's a great deal" rather than say "i'm not sure if that's real or not" and find out for myself. Because we know each other and can recall board experiences with one another, we have each built up reputable characters for ourselves in this place. some of us have not in certain circles, and certain pockets of people will believe what i have to say...and some will not. but that is the whole idea behind Aristotle's Ethos.
I'M LEARNING!!
This is similar to what many of us here experience. In OT-TV/Movieville, TechnoBoy posted about a coupon for deepdiscountdvd.com. Say a new member comes onto the board, promoting the same coupon. we would be less inclined to just believe it right off the bat, wouldn't we? we would go check out the website itself and see if it's really true. I know i was one of those people to just believe "hey, that's a great deal" rather than say "i'm not sure if that's real or not" and find out for myself. Because we know each other and can recall board experiences with one another, we have each built up reputable characters for ourselves in this place. some of us have not in certain circles, and certain pockets of people will believe what i have to say...and some will not. but that is the whole idea behind Aristotle's Ethos.
I'M LEARNING!!