Co-op Funding from the FWA!

[Deneba]

Part of the marketing plan has always been to provide co-op funding for those who want to place advertisements in newspapers and other publications to attract new viewers. The FWA is able to make this co-op funding available now.

Co-op Criteria
We will make funding available to groups who want to place ads in publications in the top 20 Nielsen markets, plus cities that aired the commercial

• NYC
• LA
• Chicago
• Philly
• SanFran
• Boston
• Dallas
• Washinton DC
• Atlanta
• Detroit
• Houston
• Seattle
• Tampa/St. Pete
• Minneapolis/St. Paul
• Cleveland
• Phoenix
• Miami/Ft. Lauderdale
• Denver
• Sacramento
• Orlando
• Pittsburgh
• Salt Lake City
• San Diego
• Lexington KY


and

To established groups/funds wanting to place ads in National papers (like CBOOL).

We will pay 50% of the total cost of the ads, not to exceed $500 of that total cost. The total budget allocated for newspaper ad coop is $2000, so please get approval in advance to be sure that there is enough money to co-op your group’s advertisement.

We encourage:
• Smaller ad once a week for 3 weeks or more running on Thursdays or Fridays. Run either right before chain reaction and couple of weeks before new eps or couple of weeks right before and into new eps.
• Advertise watching the show, not saving it. Show links for more information.
• Run in entertainment section of paper on right hand page close to outside edge.


Information You Need to Give the Publication
If you want to run an ad, contact the publication advertising department and give them the following ad specs:
• size of ad (in inches)
• orientation (vertical, horizontal)
• Ad style (if available on the website to choose from)
• Number of insertions
• Date of insertion(s)
• Requested section
• Ad format: Film, camera-ready, or digital file type (EPS, PDF, TIF, etc.)

Information You Need From the Publication
• Newspaper Remittance Address
• Contact Name
• Phone number
• Contact Email
• Total cost

Please use the attached form to submit either a pre-approval or a reimbursement request. Save it to your hard disk and open it in a word processor. It is two pages long.

Contact me at deneba@attbi.com if you have any questions.

D.

[RescueFarscape]

The FWA frellin' ROCKS!!!

Bumpity, bump, bump, bump!!

[loco2]

I'll have to wait till somesavefarscapeone come up with the ad. *g*

Um...doesn't look like the download is working. There are text instructions in notepad, but no form.

And what about people with no scanner? I do have a scanner, but I was just curious...


Chris
imloco2

[VoY]

Oh yeah! ChicagoScapers are on it. We plan on placing our first ad shortly.

We will keep you informed.

VoY

[Deneba]

Um...doesn't look like the download is working. There are text instructions in notepad, but no form.

Chris, try saving the file to your hard drive, then opening it. The document is two pages. The form is on the second page.

Email me if it doesn't work.

D.

[jeffrabb]

Hi Denaba,

Thanks for your e-mail this morning about the Co-opting for the movie ads here in San Francisco. I've been in contact with Chris Larsen, the one handling the ads down in San Jose so we can pull our info together. I just need the documents to fill-out. Can you e-mail that to me?

Jeff

[loco2]

thanks D. Got it! :-)

Chris

[Deneba]

You asked for it, and we listened! The FWA has allocated co-op funding for those groups who want to place advertisements in movie theaters. The purpose of this program is to help defray the costs associated with the ads and allow for more ads to be placed, increasing exposure to the “Watch Farscape” message. It will follow similar parameters to those of the printed advertisement co-op program.

Co-op Criteria
We will make funding available to groups who want to place ads in publications in the top 20 Nielsen markets, plus cities that aired the commercial

• NYC
• LA
• Chicago
• Philly
• SanFran
• Boston
• Dallas
• Washinton DC
• Atlanta
• Detroit
• Houston
• Seattle
• Tampa/St. Pete
• Minneapolis/St. Paul
• Cleveland
• Phoenix
• Miami/Ft. Lauderdale
• Denver
• Sacramento
• Orlando
• Pittsburgh
• Salt Lake City
• San Diego
• Lexington KY


We will pay 50% of the total cost of the ads, not to exceed $500 of that total cost. The total budget allocated for the movie ad co-op is $2000, so please get approval in advance to be sure that there is enough money to contribute to your group’s advertisement. If you have already paid for movie ads, you may submit for reimbursement. Just use the form at the bottom of the post.

We encourage:
• Combine your efforts with those of other Scapers in your area for regional advertising. Send one package of information for your area.
• Advertise watching the show, not saving it. Show links for more information.
• Use non-copyrighted images and fonts. The Farscape characters and the Farscape font are all copyrighted. Even art such as Ratscape’s that modifies the characters is protected and the rights owned by Henson. We like Henson; we want to protect their rights. :D

If you want to run an ad, here is some information that may be helpful:

Screenvision
1-800 724-MOVIE
directsales@screenvision.com
As the largest national network in the United States, Screenvision has exclusive access to 13,500 screens including Loews Cineplex, Carmike Cinemas and Cinemark. Screenvision’s network offers the deepest market penetration in the cinema advertising industry covering 95% of all United States DMAs that represent 99% of all Nielsen TV households

Call or email for individual local pricing.


Regal Cinema
David Ruston - 1-800-810-9077
Covers Edwards, Regal and United Artists theaters - He's located in Dallas, but will handle national. He will need information about the theaters people are interested in placing the ads. Tell him that it's for the SAVE FARSCAPE campaign and that Jackie Tanner referred you.


NCN
Art Williams - 1-818-865-8664
Managing the SAVE FARSCAPE campaign ads for this company

NCN Sr. Account Ex.
Sally Hanson – 1-636-391-1236
shanson@NCNinc.com
Also managing SAVE FARSCAPE campaign ads

NCN, South Texas
Terry Pierce – 210-659-3864

Information You Need From the Ad Placement Company
• Remittance Address
• Contact Name
• Phone number
• Contact Email
• Total cost

Contacts
Jades Hand – Jackie
jtanner1@satx.rr.com
Movie theater ad placement questions.

Deneba
deneba@attbi.com
Funding or reimbursement questions

The best way to get the form is to save it to your hard disk and open it in a word processor. It is two pages long.

Now just get some popcorn :pop:, a soda :otc: and watch the show :infinity: . . .

D.

[JA_Shipper]

Bump :aok:

[jadeshand]

If you would like to take a glance at some of the ads created by our graphic artists that are copyright infringement free, go to this thread:

http://www.watchfarscape.com/forums/showthread.php?s=&threadid=5232

The people at the above phone numbers are very nice and anxious to work with you. Cost varies according to how many screens you want the ad on, how big an audience the ad might be presented to, etc. etc. Some can cost as little as $250 for a week or several thousand for a month or more, but these companies are willing to work with you and many are willing to make special deals when they understand that we are working as non-profit.

Call them up for your local area and they will be happy to work with you.

[Darkness Ascending]

shame i won't see them, i live in UK and no point advertising here :(

but i came up with idea is you wouldn't mind reading :D

http://www.watchfarscape.com/forums/showthread.php?s=&threadid=5728

[Selena1]

Would this also apply to a newspaper that covers a large number of counties? There is a paper where I live that covers everything within 3 hours of Williamsport. I do believe they still go to Pittsburgh as well. I will have to check into it to make sure they still go there.

[Deneba]

Check into the papers that serve the largest areas, Selena. You can put ads in the Pittsburgh paper if you think more eyeballs will see it there.

It's a matter of "bang for the buck". Targeting the largest markets so the maximum number of people have a chance to see the ad.

Contact me if you want to talk about this further. The idea is to support people, so let's find a way to make it happen.

D.

[BritAngie]

the amounts have been upped from 25% to 50% now and $150/$200 to $500.00. So it's an even better proposition now folks!!

:D

[Eve11]

please please please tell me the FWA will sponsor placing either underwriting ads or placement of the radio spots the same way! I can get a good run -- 3 weeks of underwriting ads, 1 on Thurs, 2 on Fri, on a seriously targeted demographic in Pittsburgh for $380 total -- $180 from FWA, $180 from the Pittsburgh Scapers (we are few in number, sadly).

[BritAngie]

about this as we have a radio campaign already about to spring into action and your area may already be covered.

[Deneba]

Just wanted to remind you all that the print ad and movie slide co-ops are here and waiting to give you money to support regional advertising efforts.

Send me email to reserve your chunk of change today!

D.

Slime devils are people too.

[uisceboo]

Doin' the bump bump bump!

:otc: :joy:

[jeffrabb]

D,

Chris Larsen FINALLY appeared out of the ether on Sunday at the meetup with OboeCrazy. I of course pounced on him for the paper work which he's mailing to me now. <sigh of relief> So I'll be able to send you both his and my paperwork in the next couple of days.

Jeff

[Deneba]

Just wanted everyone to know that the initial allocation for the co-op program has been exhausted at this point. A job well done by the Scaper Community. Yay YOU!!

D.

[Dominar of Action]

And Yay, D!

:beer: