waltersgirl
03-21-2003, 12:55 AM
Letter writing is a staple of this type of campaign. It gets the idea of just how many people are involved across to the target. We’ve communicated through letters (snail mail, e-mail, faxes) and phone calls/voicemail messages to Sci-Fi, Henson, UPN, Showtime and other networks, advertisers, cast and crew. We’ve been mentioned by media at newspapers, TV stations, magazines, websites, CNN Headline news even did a story on the campaign and interviewed Ben Browder live from Australia.
Three different TV commercials so far across the country:
-Do-It-Yourself Media I: man/woman on the street "I Am Farscape" testimonials
-Do-It-Yourself Media II: Text commercial promoting websites and information
-Series Cancellation Commercial: The one that brought you here for information
Radio Ads – Selected cities across the country with 30 and 60 second spots promoting Farscape
Print Ads – Large ads directed at fans in national papers like the NY Times and USA Today and regional newspapers across the country. Media targeted ads in the Hollywood Reporter and the cover of Variety.
Website and hardcopy Press Kit created specifically to get campaign information out to the media – including an extensive promotional video with interviews with cast/crew and Scapers.
Truck Banner in San Francisco and flashing highway sign in San Antonio with rush-hour Farscape info.
A travelling "convention kit" that includes things like flyers, banners, campaign information, and stuffed figures of Rygel and Moya (great fan favorites). Using this kit, fans across the country can set up their own Save Farsape table at local conventions.
Flyers, bookmarks, business cards, posters and car wraps advertising the show
On Valentine's Day, Sci-Fi execs were treated to a singing telegram sponsored by one enterprising Scaper: a Save Farscape song set to the tune of "Take Me Out to the Ball Game".
Twice, we’ve collected KFC receipts from fans, and sent them to KFC thanking them for advertising on Farscape (Two campaigns totaled approx $10,000 in receipts).
Fundraising efforts include auctions of a crocheted DRD, a Comm badge, donated DVDs and action figures, buttons, and a cookbook including recipes from and for fans across the country.
Charity events: Raising money through raffles of Farscape merchandise for a Children’s charity outside the opening of "Lord of the Rings: The Two Towers" and a Foodbank Event in the Pacific Northwest.
The Viewer Consortium (www.TheViewerConsortium.com), inspired by the campaign to save Farscape, is a non-profit corporation dedicated to raising the level of viewer participation in programming decisions, especially those regarding the renewal of shows. It has an internet petition (www.ipetitions.com/campaigns/FarscapeFund) that has over $260,000 pledged by fans to fund Season 5.
In response to a Time magazine article quoting Bonnie Hammer on "Children of Dune", Scapers are sending bras to Ms. Hammer at SciFi reminding her how many women actually watch Farscape. Our internet polls say almost 50% of Farscape viewers are women.
When the final episode of season 4 ran in the UK, the BBC told viewers the show had been cancelled and suggested they go to www.savefarscape.com for information on saving the show.
Contributions to the various campaign related funds at last count exceeded $100,000. This number does not include personal spending by Scapers, who have donated thousands of dollars more worth of merchandise and materials.
Three different TV commercials so far across the country:
-Do-It-Yourself Media I: man/woman on the street "I Am Farscape" testimonials
-Do-It-Yourself Media II: Text commercial promoting websites and information
-Series Cancellation Commercial: The one that brought you here for information
Radio Ads – Selected cities across the country with 30 and 60 second spots promoting Farscape
Print Ads – Large ads directed at fans in national papers like the NY Times and USA Today and regional newspapers across the country. Media targeted ads in the Hollywood Reporter and the cover of Variety.
Website and hardcopy Press Kit created specifically to get campaign information out to the media – including an extensive promotional video with interviews with cast/crew and Scapers.
Truck Banner in San Francisco and flashing highway sign in San Antonio with rush-hour Farscape info.
A travelling "convention kit" that includes things like flyers, banners, campaign information, and stuffed figures of Rygel and Moya (great fan favorites). Using this kit, fans across the country can set up their own Save Farsape table at local conventions.
Flyers, bookmarks, business cards, posters and car wraps advertising the show
On Valentine's Day, Sci-Fi execs were treated to a singing telegram sponsored by one enterprising Scaper: a Save Farscape song set to the tune of "Take Me Out to the Ball Game".
Twice, we’ve collected KFC receipts from fans, and sent them to KFC thanking them for advertising on Farscape (Two campaigns totaled approx $10,000 in receipts).
Fundraising efforts include auctions of a crocheted DRD, a Comm badge, donated DVDs and action figures, buttons, and a cookbook including recipes from and for fans across the country.
Charity events: Raising money through raffles of Farscape merchandise for a Children’s charity outside the opening of "Lord of the Rings: The Two Towers" and a Foodbank Event in the Pacific Northwest.
The Viewer Consortium (www.TheViewerConsortium.com), inspired by the campaign to save Farscape, is a non-profit corporation dedicated to raising the level of viewer participation in programming decisions, especially those regarding the renewal of shows. It has an internet petition (www.ipetitions.com/campaigns/FarscapeFund) that has over $260,000 pledged by fans to fund Season 5.
In response to a Time magazine article quoting Bonnie Hammer on "Children of Dune", Scapers are sending bras to Ms. Hammer at SciFi reminding her how many women actually watch Farscape. Our internet polls say almost 50% of Farscape viewers are women.
When the final episode of season 4 ran in the UK, the BBC told viewers the show had been cancelled and suggested they go to www.savefarscape.com for information on saving the show.
Contributions to the various campaign related funds at last count exceeded $100,000. This number does not include personal spending by Scapers, who have donated thousands of dollars more worth of merchandise and materials.