ADVERTISER CONTACTS: Ep 422 "Bad Timing"

[B Sharp]

Here's the list of folks to write to for episode 422, Bad Timing.

New to the campaign? Don't know what to write to an advertiser? Check this link for suggestions and ideas:
http://www.watchfarscape.com/forums/showthread.php?s=&threadid=7149

Credit and kudos go to CosmicTheorist and blue and many other contributors of information on the best contact names and addys.


Contact List:

Allstate
Specific Product advertised, 2nd: auto insurance
Robert S. Apatoff, SVP and Chief Marketing Officer
The Allstate Corporation
2775 Sanders Road
Northbrook, IL 60062-6127
tel: 800-574-3553
http://www.allstate.com/ContactUs/P...p?Page=main.htm

Ameriquest
Specific Product Advertised, 2nd: mortgages
Kirk Langs, President
Ameriquest Mortgage Company
1100 Town and Country Road
Orange, CA 92868
tel: 800-523-3964
https://www1.ameriquestmortgage.com...eb117&secured=1

Arby's (twice)
Specific Product Advertised, 1st: Italian Beef n' Provolone sandwich -- Oven Mitt says "Respect the mitt"
John Schaufelberger, Senior VP Marketing
Arby's, Inc.
1000 Corporate Drive
Ft Lauderdale, FL 33334
tel: 1-800-487-2729
http://www.arbys.com/GE/index.html
NOTE: Arby's is very proud of their animated Oven Mitt and they are hoping it catches on like Serta's Counting Sheep and the talking M&M candies. So mention it.

Aventis (episode sponsor)
Specific Product Advertised, 1st: Allegra
John Leone, Senior VP US Commercial Operations
Aventis Pharmaceuticals Inc.
300 Somerset Corporate Blvd
Bridgewater, NJ 08807-2854
tel: 1-800-981-2491
tel: 908-231-4000
fax: 908-231-3614

Bargain Network
Specific Product Advertised, 2nd: Fee-based Consumer pricing service for homes, vehicles, and consumer durables
Rick Fisher, SVP Marketing
Bargain Network, Inc.
326 Bollay Drive
Goleta, CA 93117
http://www.bargainnetwork.com/contact.htm

Burger King (twice)
Specific Product Advertised, 1st: Original Western Whopper
Dana Frydman, Vice President, Product Marketing
Burger King Corporation
5505 Blue Lagoon Drive
Miami, FL 33129

Clorox
Specific Product Advertised, 1st: Fresh Step Cat Litter
Specific Product Advertised, 2nd: Glad Fresh Protect Zipper Bags
George Roeth, VP Marketing
Clorox Company
1221 Broadway
Oakland, CA 94612
General Media Inquiries: 510-271-7250
http://www.clorox.com/products
Email Form: http://www.clorox.com/products/ucbfdbk.html

Dairy Management
Specific Product Advertised, 2nd: cheese "Closing Up Shop" next installment in the "Ah, the power of cheese" campaign
Kevin Burkum, VP cheese marketing
Dairy Management Inc.
10255 W. Higgins Rd. Suite 900
Rosemont, Illinois 60018-5616
tel: 847-803-2000
email: ILoveCheese@rosedmi.com
NOTE: The "power of cheese" campaign is an award winning ad campaign designed to increase the demand for this particular dairy product. Farscape is also award winning, so mention theirs, too. Last week the email did not seem to know about their advertising campaign.

General Motors
Specific Product Advertised, 1st: Saturn L-Series
Specific Product Advertised, 2nd: Mr Goodwrench service
John F. Smith, Group VP North America vehicle sales, service and marketing
300 Renaissance Center
Detroit, MI 48265-3000
tel: 313-556-5000
fax: 313-556-5108
NOTE: Saturn is one of the many car brand names that belong to General Motors.
http://www.gm.com/gmcomjsp/contactus/

Gillette Co.
Specific Product Advertised, 2nd: Right Guard Xtreme Sport Power Stripe
Joseph Scalzo, President
Gillette Personal Care Products
Prudential Tower Bldg.
Boston, MA 02199
tel: 617-421-7000
http://www.gillette.com/homepage.asp

GlaxoSmithKline
Specific Product Advertised, 2nd: Flonase perscription medicine
David Stout, President US Pharmaceutucals
GlaxoSmithKline Pharmaceutical Division
1 Franklin Plaza
Pittsburgh, PA 19102
tel: 888-825-5249

Hershey Foods Corporation
Specific Product Advertised, 1st: Jolly Rancher hard candy "The flavor never fades"
Specific Product Advertised, 2nd: Jolly Rancher hard candy
Wynn Willard, Senior VP and chief marketing officer
100 Crystal A Drive
Hershey, PA 17033-0810
tel: 717-534-4000

KFC
Specific Product Advertised, 1st: Honey BBQ Boneless Wings
John Gilbert
Chief Marketing Officer
Kentucky Fried Chicken
1441 Gardiner Lane
Louisville, KY 40213
NOTE: KFC is owned by Yum Brands which also owns Pizza Hut, Long John Silver's and Taco Bell restaurants.

Kraft Foods Inc.
Specific Product Advertised, 1st: Double Delight Oreo (half mint, half creme), Jello Creme Savers Pudding Snacks
Specific Product Advertised, 2nd: A1 Steak Sauce and Planters Nuts
Kathy Knuth, Senior Director, Corporate Affairs
Kraft Foods Inc.
Three Lakes Drive
Northfield, IL 60093
tel: 847-646-2666
fax: 847-646-6005
NOTE: The Planters add was to introduce their NCAA Final 4 theme on their web site.
http://www.planters.com/

Long John Silver's
Specific Product Advertised, 2nd: "This is Seafood Country"
Mike Baker, VP National Marketing
Long John Silver's
101 Yorkshire Blvd.
Lexington, KY 40509
tel: 859-543-6000
NOTE: Long John Silver's is owned by Yum Brands which also owns KFC, Pizza Hut, and Taco Bell.
"This is Seafood Country" is a big ad campaign so mention it.
http://www.ljsilvers.com/comments/comments.htm

MSNBC
Specific Product Advertised, 2nd: MSNBC.com
Cheryl-Lynn Crowther, Director of Marketing
1 MSNBC Plaza
Secaucus, NJ 07094
tel: 201-583-5000
NOTE: MSNBC as well as NBC are both owned by General Electric.

Novartis
Specific Product Advertised, 2nd: Lamisil AT cream (athlete's foot rememdy)
George Varjan, Director Media and Advertising Services
Novartis Consumer Health
200 Kimble Dr.
Parsippany, NJ 07054-0622
tel: 908-503-8000

Pfizer Consumer Healthcare
Specific Product Advertised, 1st: Cortizone-10 Plus
Specific Product Advertised, 2nd: Halls Fruit Breezers "Four" and Trident White
Paul Sturman, VP marketing
Pfizer Consumer Healthcare
201 Tabor Rd.
Morris Plains, NJ 07950
tel: 973-385-2000
http://www.cortizone.com/
http://www.pfizer.com/main.html
NOTE: Pfizer Consumer Healthcare was created from Warner-Lambert when it was acquired by Pfizer in 1999. This group handles consumer and over the counter drugs such as Actified, Listerine, Zantac, Ben Gay, Unisom, etc.

Proctor & Gamble
Specific Product Advertised, 1st: Head & Shoulders Shampoo and Zest deoderant soap "Energy Rush"
James R. Stengel, Global Marketing
Proctor & Gamble Company
1 Proctor & Gamble Plaza
Cincinnati, OH 45202
tel: 513-983-1100
fax: 513-983-4381
http://www.pg.com/contact_us/contac.../ltb_main.jhtml

Rent-Way
Specific Product Advertised, 2nd: Rent-to -Own
Roger Zwingler, VP Marketing and Advertising
Rent-Way, Inc.
One RentWay Place
Erie, PA 16505
tel: 814-455-5378 or 1-800-RENTWAY
fax: 814-455-5379
http://www.rentway.com/contactus.asp

Schering-Plough Corp.
Specific Product Advertised, 1st: Dr Scholl's Gellin Insoles "Are you gellin'"
Steven LaMonte, Senior VP Marketing
Schering-Plough Healthcare Products Division
3 Connell Drive
Berkeley Heights, NJ 07922
tel: 908-679-1640

Subaru
Specific Product Advertised, 1st: "All-Wheel-Driveaway"
Mark Darling, VP Marketing
Subaru of America, Inc.
Subaru Plaza
P. O. Box 6000
Cherry Hill, NJ 08034-6000
http://www.subaru.com/home.html

Sure Fit
Specific Product Advertised, 2nd: Slip Covers
Bert Shlensky, President
Sure Fit, Inc.
939 Marcon Blvd.
Allentown, PA 18103
tel: 1-888-754-7166
fax: 1-610-336-8995
http://www.surefit.net/customerservice/contact.cfm
NOTE: Their web site says their customers are women 35-54, college educated, married with 2 children.

Unilever
Specific Product Advertised, 1st: Dove All Day Moisturizing Body Wash and All Fabric Softener
Randy Quinn, SVP brand development
Unilever Home & Personal Care
33 Benedict Pl.
Greenwich, CT 06836
tel: 203-661-2000
http://www.unilever.com/brands/contactus/

Vivendi
Specific Product Advertised, 1st: Universal Pictures "8 Mile" dvd
Specific Product Advertised, 2nd: USA Interactive "hotels.com"
Craig Kornblau, President
Universal Studios Home Video
100 Universal City Plaza
Universal City, CA 91608-1002
tel: 818-777-1000
http://www.universalstudios.com/hom...tml/contact_us/
"hotels.com"
Bob Diener, President
Hotels.com
8140 Walnut Hill Lane
Suite 800
Dallas, Texas 75231

Worldcom
Specific Product Advertised, 1st: MCI The Neighborhood
Specific Product Advertised, 2nd: MCI The Neighborhood
Joyce Dorris, VP Marketing MCI Consumer Markets
MCI Group
701 S. 12th St.
Arlington, VA 22201
tel: 703-341-3000
http://www.mci.com/customer_service/ContactUs.jsp

[B Sharp]

Previous ep advertisers contact info:
::::::::::::::::::::::::::::::::::::::::::::::::::
::::::::::::::::::::::::::::::::::
We're So Screwed Pt. 3- La Bomba
http://www.watchfarscape.com/forums...=&threadid=8146

We're So Screwed Pt. 2- Hot to Katratzi
http://www.watchfarscape.com/forums...=&threadid=7890

We're So Screwed Pt. I - Fetal Attraction
http://www.watchfarscape.com/forums...=&threadid=7712

Prayer:
http://www.watchfarscape.com/forums...=&threadid=7555

A Constellation Of Doubt:
http://www.watchfarscape.com/forums...=&threadid=7382

Bring Home the Beacon thread:
http://www.watchfarscape.com/forums...=&threadid=7213

Mental As Anything thread:
http://www.watchfarscape.com/forums...=&threadid=7048

Twice Shy thread:
http://www.watchfarscape.com/forums...=&threadid=6814

Terra Firma thread:
http://www.watchfarscape.com/forums...=&threadid=6618

Kansas thread:
http://www.watchfarscape.com/forums...=&threadid=6391
::::::::::::::::::::::::::::::::::::::::::::::::::
::::::::::::::::::::::::::::::::::

[CosmicTheorist]

Hi B Sharp and blue! I've been trying to get to FMD but, of course, I haven't been able to get there yet. Nice to see you both here.

Checking both your lists, and yours for the midnight showing, blue, I can tell you which ads I DO NOT recognize from previous episodes (I've kept an updated list of all advertisers from every ep in a Word document on my PC). Here are the new ads:

1st showing --
Dr Scholl's Gellin Insoles -- DONE
Dove all day moisturizing body wash -- DONE
Zest soap -- DONE
Jolly Rancher candy -- DONE
All fabric softener -- DONE

midnight showing --
bargain network -- DONE
ameriquest.com mortgages -- DONE
www.surefit.com slip covers -- DONE
Lamisil AT -- DONE
Rentway -- DONE
Smoke Away System -- ?
Allstate auto insurance -- DONE

These are the advertisers that still need contact info researched. All the others we have already posted for previous episodes. I will be compiling a master list for this ep from my Word list and adding these new advertisers as their info is found. If FMD is not up by the time it is completed, I will post it on this thread. Maybe I should anyway.

Whatever. Good to see you both again.

Later.

;)

[CosmicTheorist]

NOTE: Only episode sponsor for 1st showing is Aventis product, Allegra.

Allstate
Specific Product advertised, 2nd: auto insurance
Robert S. Apatoff, SVP and Chief Marketing Officer
The Allstate Corporation
2775 Sanders Road
Northbrook, IL 60062-6127
tel: 800-574-3553
http://www.allstate.com/ContactUs/PageRender.asp?Page=main.htm

Ameriquest
Specific Product Advertised, 2nd: mortgages
Kirk Langs, President
Ameriquest Mortgage Company
1100 Town and Country Road
Orange, CA 92868
tel: 800-523-3964
https://www1.ameriquestmortgage.com/contact.cfm?CFID=14749779&CFTOKEN=3ffd79f-bfe792af-c74a-47b9-9f95-3540523eb117&secured=1

Arby's (twice)
Specific Product Advertised, 1st: Italian Beef n' Provolone sandwich -- Oven Mitt says "Respect the mitt"
John Schaufelberger, Senior VP Marketing
Arby's, Inc.
1000 Corporate Drive
Ft Lauderdale, FL 33334
tel: 1-800-487-2729
http://www.arbys.com/GE/index.html
NOTE: Arby's is very proud of their animated Oven Mitt and they are hoping it catches on like Serta's Counting Sheep and the talking M&M candies. So mention it.

Aventis (episode sponsor)
Specific Product Advertised, 1st: Allegra
John Leone, Senior VP US Commercial Operations
Aventis Pharmaceuticals Inc.
300 Somerset Corporate Blvd
Bridgewater, NJ 08807-2854
tel: 1-800-981-2491
tel: 908-231-4000
fax: 908-231-3614

Bargain Network
Specific Product Advertised, 2nd: Fee-based Consumer pricing service for homes, vehicles, and consumer durables
Rick Fisher, SVP Marketing
Bargain Network, Inc.
326 Bollay Drive
Goleta, CA 93117
http://www.bargainnetwork.com/contact.htm

Burger King (twice)
Specific Product Advertised, 1st: Original Western Whopper
Dana Frydman, Vice President, Product Marketing
Burger King Corporation
5505 Blue Lagoon Drive
Miami, FL 33129

Clorox
Specific Product Advertised, 1st: Fresh Step Cat Litter
Specific Product Advertised, 2nd: Glad Fresh Protect Zipper Bags
George Roeth, VP Marketing
Clorox Company
1221 Broadway
Oakland, CA 94612
General Media Inquiries: 510-271-7250
http://www.clorox.com/products
Email Form: http://www.clorox.com/products/ucbfdbk.html

Dairy Management
Specific Product Advertised, 2nd: cheese "Closing Up Shop" next installment in the "Ah, the power of cheese" campaign
Kevin Burkum, VP cheese marketing
Dairy Management Inc.
10255 W. Higgins Rd. Suite 900
Rosemont, Illinois 60018-5616
tel: 847-803-2000
email: ILoveCheese@rosedmi.com
NOTE: The "power of cheese" campaign is an award winning ad campaign designed to increase the demand for this particular dairy product. Farscape is also award winning, so mention theirs, too. Last week the email did not seem to know about their advertising campaign.

General Motors
Specific Product Advertised, 1st: Saturn L-Series
Specific Product Advertised, 2nd: Mr Goodwrench service
John F. Smith, Group VP North America vehicle sales, service and marketing
300 Renaissance Center
Detroit, MI 48265-3000
tel: 313-556-5000
fax: 313-556-5108
NOTE: Saturn is one of the many car brand names that belong to General Motors.
http://www.gm.com/gmcomjsp/contactus/

Gillette Co.
Specific Product Advertised, 2nd: Right Guard Xtreme Sport Power Stripe
Joseph Scalzo, President
Gillette Personal Care Products
Prudential Tower Bldg.
Boston, MA 02199
tel: 617-421-7000
http://www.gillette.com/homepage.asp

GlaxoSmithKline
Specific Product Advertised, 2nd: Flonase perscription medicine
David Stout, President US Pharmaceutucals
GlaxoSmithKline Pharmaceutical Division
1 Franklin Plaza
Pittsburgh, PA 19102
tel: 888-825-5249

Hershey Foods Corporation
Specific Product Advertised, 1st: Jolly Rancher hard candy "The flavor never fades"
Specific Product Advertised, 2nd: Jolly Rancher hard candy
Wynn Willard, Senior VP and chief marketing officer
100 Crystal A Drive
Hershey, PA 17033-0810
tel: 717-534-4000

KFC
Specific Product Advertised, 1st: Honey BBQ Boneless Wings
John Gilbert
Chief Marketing Officer
Kentucky Fried Chicken
1441 Gardiner Lane
Louisville, KY 40213
NOTE: KFC is owned by Yum Brands which also owns Pizza Hut, Long John Silver's and Taco Bell restaurants.

Kraft Foods Inc.
Specific Product Advertised, 1st: Double Delight Oreo (half mint, half creme), Jello Creme Savers Pudding Snacks
Specific Product Advertised, 2nd: A1 Steak Sauce and Planters Nuts
Kathy Knuth, Senior Director, Corporate Affairs
Kraft Foods Inc.
Three Lakes Drive
Northfield, IL 60093
tel: 847-646-2666
fax: 847-646-6005
NOTE: The Planters add was to introduce their NCAA Final 4 theme on their web site.
http://www.planters.com/

Long John Silver's
Specific Product Advertised, 2nd: "This is Seafood Country"
Mike Baker, VP National Marketing
Long John Silver's
101 Yorkshire Blvd.
Lexington, KY 40509
tel: 859-543-6000
NOTE: Long John Silver's is owned by Yum Brands which also owns KFC, Pizza Hut, and Taco Bell.
"This is Seafood Country" is a big ad campaign so mention it.
http://www.ljsilvers.com/comments/comments.htm

MSNBC
Specific Product Advertised, 2nd: MSNBC.com
Cheryl-Lynn Crowther, Director of Marketing
1 MSNBC Plaza
Secaucus, NJ 07094
tel: 201-583-5000
NOTE: MSNBC as well as NBC are both owned by General Electric.

Novartis
Specific Product Advertised, 2nd: Lamisil AT cream (athlete's foot rememdy)
George Varjan, Director Media and Advertising Services
Novartis Consumer Health
200 Kimble Dr.
Parsippany, NJ 07054-0622
tel: 908-503-8000

Pfizer Consumer Healthcare
Specific Product Advertised, 1st: Cortizone-10 Plus
Specific Product Advertised, 2nd: Halls Fruit Breezers "Four" and Trident White
Paul Sturman, VP marketing
Pfizer Consumer Healthcare
201 Tabor Rd.
Morris Plains, NJ 07950
tel: 973-385-2000
http://www.cortizone.com/
http://www.pfizer.com/main.html
NOTE: Pfizer Consumer Healthcare was created from Warner-Lambert when it was acquired by Pfizer in 1999. This group handles consumer and over the counter drugs such as Actified, Listerine, Zantac, Ben Gay, Unisom, etc.

Proctor & Gamble
Specific Product Advertised, 1st: Head & Shoulders Shampoo and Zest deoderant soap "Energy Rush"
James R. Stengel, Global Marketing
Proctor & Gamble Company
1 Proctor & Gamble Plaza
Cincinnati, OH 45202
tel: 513-983-1100
fax: 513-983-4381
http://www.pg.com/contact_us/contact1.jhtml;jsessionid=FFRLYW1KJHMVVQFIAJ1CZOWA VABHOLHC?toolbar=/includes/ltb_main.jhtml

Rent-Way
Specific Product Advertised, 2nd: Rent-to -Own
Roger Zwingler, VP Marketing and Advertising
Rent-Way, Inc.
One RentWay Place
Erie, PA 16505
tel: 814-455-5378 or 1-800-RENTWAY
fax: 814-455-5379
http://www.rentway.com/contactus.asp

Schering-Plough Corp.
Specific Product Advertised, 1st: Dr Scholl's Gellin Insoles "Are you gellin'"
Steven LaMonte, Senior VP Marketing
Schering-Plough Healthcare Products Division
3 Connell Drive
Berkeley Heights, NJ 07922
tel: 908-679-1640

Subaru
Specific Product Advertised, 1st: "All-Wheel-Driveaway"
Mark Darling, VP Marketing
Subaru of America, Inc.
Subaru Plaza
P. O. Box 6000
Cherry Hill, NJ 08034-6000
http://www.subaru.com/home.html

Sure Fit
Specific Product Advertised, 2nd: Slip Covers
Bert Shlensky, President
Sure Fit, Inc.
939 Marcon Blvd.
Allentown, PA 18103
tel: 1-888-754-7166
fax: 1-610-336-8995
http://www.surefit.net/customerservice/contact.cfm
NOTE: Their web site says their customers are women 35-54, college educated, married with 2 children.

Unilever
Specific Product Advertised, 1st: Dove All Day Moisturizing Body Wash and All Fabric Softener
Randy Quinn, SVP brand development
Unilever Home & Personal Care
33 Benedict Pl.
Greenwich, CT 06836
tel: 203-661-2000
http://www.unilever.com/brands/contactus/

Vivendi
Specific Product Advertised, 1st: Universal Pictures "8 Mile" dvd
Specific Product Advertised, 2nd: USA Interactive "hotels.com"
Craig Kornblau, President
Universal Studios Home Video
100 Universal City Plaza
Universal City, CA 91608-1002
tel: 818-777-1000
http://www.universalstudios.com/homepage/html/contact_us/
"hotels.com"
Bob Diener, President
Hotels.com
8140 Walnut Hill Lane
Suite 800
Dallas, Texas 75231

Worldcom
Specific Product Advertised, 1st: MCI The Neighborhood
Specific Product Advertised, 2nd: MCI The Neighborhood
Joyce Dorris, VP Marketing MCI Consumer Markets
MCI Group
701 S. 12th St.
Arlington, VA 22201
tel: 703-341-3000
http://www.mci.com/customer_service/ContactUs.jsp

;)

[CosmicTheorist]

Bumping this sucker back up top!

;)

[Susana]

Hey, how do we contact about the save farscape commercial? I'd like to write that advertiser to tell them I was watching! ;)

[blue]

All I can say is-Holy Cow.
I couldn't get on to post that list Friday night (tried for hours)-or anytime Sat. or Sat night - So I finally posted in in Kansas in B Sharp's thread-

[B Sharp]

finally back on! I'll put my list here as soon as I cut /paste from Kansas.

Guess our commercial was *wildly* successful- welcome everyone new!!!

This is very OT, but after bouts of crying and laughing all Friday until 3am (and then Sat when trying to get on here...) I'm more hopeful than I have been for a while about what we're doing, and I hope really the reason that I couldn't get on until now is that the response was overwhelming for the servers.... I also hope we're doing a good job directing new folkis to how to help (haven't had a chance to look at the new info yet, note to self!), and that we're thinking about whether to repeat the ad, and how to pay for it., and...

[B Sharp]

Aventis - Allegra (episode sponsor)
MCI - The neighborhood
Burger King - Western Whopper
SF - Tremors series
local- Nautilus Sleep systems
MSN? Saew just a flash after the local ad
SF - SG! Finale

Scare Tactics - overlay on the screen
SF - Tremors series
Subaru All Wheel Driveaway
Arby's Beef 'n' Provolone
Head and Shoulders
Fresh Step cat litter
ilovecheese.com
SF - Riverworld movie

SF - Battlestar Gallatica
Saturn - L Series / Ion
Double Delite Oreos
8 Mile DVD
KFC - boneless wings
Dr. Scholl's - are you gellin'?
Dove's - All day moisturizing body wash
SF - SG1

SF - Riverworld
Zest
Burger King (repeat)
MCI (repeat)
Pfizer Cortisone 10+
Jolly Ranchers- Flavor never fades
Dell - The interns
SF - Children of Dune on scifi.com

Scare Tactics- overlay on screen
SF - SG1
ALL Fabric softener
Arby's (repeat)
Lifesavers creamsavers
SF
local? Scottrade
!!! www.savefarscape.com !!! (looked absolutely frelling fantastic!!!!!)
SF- Tremors

that's what I got-
B.

[akimbo]

Originally posted by Susana
Hey, how do we contact about the save farscape commercial? I'd like to write that advertiser to tell them I was watching! ;)

:rofl:

I think you just did. :rollin:

[blue]

Bad Timing 3/21/03
8pm
NYC-Time Warner Cable

Sponsored by Allegra

Allegra (allegra.com, 1-800-allegra)
The Neighborhood -www.mci.com (local and long distance)
Burger King--Original Western Whopper
(scifi)Tremors the Series
Neulasta -amgen - Ihavecancer.com
(scifi)StargateSG1

(scifi)(Scare Tactics in corner of opening--boo--hsss)

(scifi)Tremors
Subaru all wheel driveaway
Arby's "juicy not greasy" oven mitt ad-Italian Beef and Provolone
Head n Shoulders dandruff shampoo
Fresh Step cat litter (scoopable)
www.Ilovecheese.com
(scifi)Riverworld

(scifi)Tremors in corner

(scifi)Battlestar Galactica
Saturn L Series
Double Delight Oreos half mint half creme
DVD-8 Mile--Universal
KFC New boneless wings
Dr. Scholl's "jellin"---Dr. Scholl's is part of Shering Plough Healthcare Products)
Dove all day moisturizing body washes
(scifi) Stargate SG1

(scifi)Riverworld
Zest
Burger King-Original Western Whopper
The Neighborhood
cortizone 10+
Jolly rancher "the flavor never fades"
(local)Time Warner Cable --CNN and NY1
(local)Time Warner Cable ads-Comedy Central
(scifi)SciFi.com--Children of Dune

(scifi)Scare Tactics in corner

(scifi) Stargate SG1
All fabric softener (with bird of paradise flowers in ad-did anyone notice!)
Arby's "juicy not greasy" oven mitt ad-Italian Beef and Provolone
jello.com cremesavers pudding snacks
(local)NY Times delivery
(local)?(boflex-1 second-maybe a mistake in the broadcast?)
(scifi)Tremors

(scifi) Stargate SG1
(scifi)Riverworld

12 midnight Time Warner Cable NYC
Bad Timing:

(scifi) Riverworld
planters.com (contest to enter to win final four)
GM "Mr. Goodwrench"
gsx? Flonase flonase.com
bargain network (repos-cars and homes) 1-800-2167164

(scifi) Scare Tactics
(scifi) Tremors
Ameriquest.com (home mortgage)
The Neighborhood--mci local and long distance
sure fit slipcovers www.surefit.com
Lamasil AT -for athlete's foot (Novartis)
(scifi) Scare Tactics

(scifi) Battlestar Galactica
(scifi) Scifi.com/Children of Dune (bid on costumes)
Jolly Rancher
Rentway.com
hotels.com
XTreme power stripe
A1 Steak Sauce (Kraft)
Halls fruit Breezers

(scifi) Riverworld
Smoke Away--natural stop smoking in 7 days 1-800-8706736
Allstate.com auto insurance
MSNBC.com
(local)NY Power.com (woman's soccer)
(local) PC Richards and Son

(scifi) Tremors
Trident White
Glad bags (Clorox Co)
Long John Silvers (seafood)
Ihavecancer.com - Neulasta -Amgen

(scifi) Stargate SG1
(scifi) Riverworld

[blue]

CT- Dr. Scholl's "jellin"---Dr. Scholl's is part of Shering Plough Healthcare Products which we had last week--is it jellin or gellin?

Schering-Plough Corp.
Specific Product Advertised, 1st: Dr. Scholl's ( however you spell it) jellin'?
Steven LaMonte, Senior VP Marketing
Schering-Plough Healthcare Products Division
3 Connell Drive
Berkeley Heights, NJ 07922
tel: 908-679-1640


and Lamisil AT is made by Novartis.

[satyrgrrrrl]

Here are the ads I saw:

A1 Steak Sauce
Allstate Insurance
Arby's
Avacor
Bargain Network
Blue Cross Blue Shield Arizona (Local)
Bowflex
Bridgestone Tires
Burger King
Cox Communications (Local)
Ed Moses Dodge (Local)
Flonase
Glad
GoodWrench (GM)
Halls
Hotels.com
Jolly Ranchers
Lamisil AT
Long John Silver's
MCI
MSN
MSNBC
New Balance
Planters Nuts
Rentway (Local?)
Right Guard
Saturn
Select Comfort (Sleep Number Beds)
Smoke Away
Sony Pictures
Speedy Cash (Local)
Surefit Slipcovers
Trident Gum

I don't have contact infor as of yet, but I'll keep working, and if any of you have info, please feel free to post it. :aok:

[shaith]

Ads seen during first airing of 4.22 in Houston, TX:

Allegra
MCI
Burger King
Mac Haik (local, Houston/Austin/Temple/Georgetown, TX) 713-932-5000 or 800-367-4245 www.machaik.com


Subaru (sponsoring Tremors)
Subaru Ad
Arby's
Head & Shoulders
Fresh Step cat litter
powerofcheese.com
Riverworld (skiffy)

Battlestar Galactica (skiffy)
Saturn
Oreo's Mint
8 Mile DVD
KFC Wings
Dr. Scholl's Gellin' inserts
Dove Body Wash
SG-1 (skiffy)

Riverworld
Zest
Burger King
MCI
Cortizone 10+
Jolly Rancher
Subaru WRX
Time Warner Digital (local) 713-341-1000 www.twchouston.com
Children of Dune (skiffy)

SG-1 (skiffy)
ALL Fabric Softener
Arby's
Creme Savers
Chevy Texas (local) (all Chevy dealerships, see GM)
OUR FARSCAPE AD!!! (outstanding work guys and gals)
Tremors (skiffy)

I believe that's it.

[B Sharp]

some new info:

* Zest is Procter and Gamble, same info we have should appy.
* Dove is a Unilever product. Addy:
Unilever PLC London
Unilever House
Blackfriars
London
EC4P 4BQ

Postal Address
P O Box 68
London
EC4P 4BQ
http://www.unilever.com/company/contactus/

couldn't find the US addy, but I think we should- it'll jsut take more digging.

* Jolly Rancher is owned by Hershey Foods, Inc.- I think we have an addy for them?

* ALL is a Lever Brothers product, but can't find any contact info for them at all so far...but LEver brothers may be same company as Unilever - very hard to find any definitive info.

[blue]

BSharp--all I could find so far on All is this:
http://www.ecrm-epps.com/Expose/V6_5/Table_Initiatives/unilever-all.htm

don't know why it shows up with the ... that's not what I posted. Let me try that again-the address ends with:
Initiatives/unilever-all.htm


which sort of suggests unilever.

and we had another address for unilever in Fetal Attraction for vaseline--but it may be a different division:
Unilever
Specific Product Advertised, 1st: Vaseline Healthy Body Complexion
Randy Quinn, SVP brand development
Unilever Home & Personal Care
33 Benedict Pl.
Greenwich, CT 06836
tel: 203-661-2000
http://www.vaseline.com/contactus.html
http://www.unilever.com/brands/contactus/


edited again--aha I have found it!
About Unilever

Unilever is one of the world's largest consumer products companies with sales of $52 billion. It produces and markets a wide range of foods, home and personal care products. Unilever operates in 88 countries around the globe and employs 300,000 people.

In the United States, Unilever sales were $10 billion in 1999. It employs 38,000 people and has 104 offices and manufacturing sites in 27 states. Two of Unilever's 12 global Business Groups are headquartered in the United States. Some of their major products are:

Unilever Home and Personal Care -- North America: Wisk, "All" and Surf laundry detergents; Snuggle and Final Touch fabric softeners; Sunlight dish detergents; Lever 2000, Caress, Dove and Shield soaps; Pond's and Vaseline skin care products; Pepsodent oral care products; Degree, Suave and Brut deodorant and toiletry products; Finesse, Salon Selectives, Suave, ThermaSilk, Aqua Net and Rave hair care products; and Calvin Klein, Nautica, Vera Wang and Elizabeth Arden cosmetic and fragrance products.

Foods -- North America: Lipton teas, soups, recipe products and side dishes; Wish-Bone salad dressings; Lawry's seasonings and specialty sauces; Imperial, Promise, Country Crock, "I Can't Believe It's Not Butter!", Brummel & Brown spreads and sprays; Ragu pasta and pizza sauces; Five Brothers premium pasta sauces; Knorr soups, sauces and bouillons; Hellmann's mayonnaise and dressings; Skippy peanut butter; Bertolli Olive Oil and Mazola oils; Entenmann's, Thomas' and Arnold baked goods; Klondike, Good-Humor, Popsicle, Breyers and Ben & Jerry's ice cream products; Gorton's frozen seafood products; and Slim-Fast nutritional and health snack products.

[B Sharp]

updated first post - we still need Novartis, but I think I've got everything else updated...

[shaith]

Here's what I've found so far for Novartis:

Novartis International AG
Tel: +41 61 324 11 11
Fax: +41 61 324 80 01
Monday - Friday, 8:30am - 5:00pm GMT+1


Novartis International AG
CH-4002 Basel
Switzerland

Broomfield, CO

Sector: Generics
Address: Geneva Pharmaceuticals, Inc.
Broomfield Site
P.O. Box 446
Broomfield, CO 80038-0446
USA
Phone: +1 303 4662400
Fax: +1 303 4666378
Site Address: Geneva Pharmaceuticals, Inc.
Broomfield Site
2655 West Midway Boulevard
Broomfield, CO 80020
URL: http://www.genevarx.com



Cambridge, MA

Sector: Pharmaceuticals
Address: Novartis Institutes for BioMedical
Research, Inc.
400 Technology Square
Cambridge, MA 02139
USA
Phone: +1 6178718000
Fax: +1 6175519540



Dayton, NJ

Sector: Generics
Address: Geneva Pharmaceuticals Technology
Corporation
2400 Route 130 North
Dayton, NJ 08810-1519
USA
Phone: +1 732 2742400
Fax: +1 732 2741040
URL: http://www.genevarx.com



Duluth, GA

Sector: Ciba Vision
Address: CIBA Vision Corporation
11460 Johns Creek Parkway
Duluth, GA 30097
USA
Phone: +1 7704763937
Fax: +1 6784153018
URL: http://www.cibavision.com



Duluth, GA

Sector: Pharmaceuticals
Address: Novartis Ophthalmics, Inc.
11695 Johns Creek Parkway
Duluth, GA 30097
USA
Phone: +1 7709051000
Fax: +1 7709051177



East Hanover, NJ

Sector: Pharmaceuticals
Address: Novartis Pharmaceuticals Corporation
One Health Plaza
East Hanover, NJ 07936-1080
USA
Phone: +1 9737818300
Fax: +1 9737818265
URL: http://www.pharma.us.novartis.com



Fremont, MI

Sector: Consumer Health
Address: Gerber Products Company
445 State Street
Fremont, MI 49413
USA
Phone: +1 231 9282000
Fax: +1 231 9282723
URL: http://www.gerber.com



Greensboro, NC

Sector: Animal Health
Address: Novartis Animal Health US, Inc.
3200 Northline Ave.
Suite 300
Greensboro, NC 27408
USA
Phone: +1 336 3871000
Fax: +1 336 3871066
URL: http://www.petwellness.com



New York, NY

Sector:
Address: Novartis Corporation
608 Fifth Avenue
New York, NY 10020
USA
Phone: +1 2123071122
Fax: +1 2122460185



Overland Park, KS

Sector: Animal Health
Address: Novartis Animal Vaccines, Inc.
8400 West 110th Street
Suite 330
Overland Park, KS 66210-2302
USA
Phone: +1 913 4512708
Fax: +1 913 4519402
URL: http://www.petwellness.com



Parsippany, NJ

Sector: Consumer Health
Address: Novartis Consumer Health, Inc.
200 Kimball Drive
Parsippany, NJ 07054-0622
USA
Phone: +1 973 5038000
Fax: +1 973 5038400



Princeton, NJ

Sector: Generics
Address: Geneva Pharmaceuticals, Inc.
506 Carnegie Center, Suite 400
Princeton, NJ 08540
USA
Phone: +1 609 6278500
Fax: +1 609 6278659
URL: http://www.genevarx.com



Princeton, NJ

Sector: Generics
Address: Biochemie U.S., Inc.
506 Carnegie Center Drive
Suite 400
Princeton, NJ 08540
USA
Phone: +1 609 6278500
Fax: +1 609 6278659



St. Louis Park, MN

Sector: Consumer Health
Address: Novartis Nutrition Corporation
P.O. Box 370
Minneapolis, MN 55440
USA
Phone: +1 952 8486000
Fax: +1 952 5932087
Site Address: Novartis Nutrition Corporation
1600 Utica Avenue S.
Suite 600
St. Louis Park, MN 55416
URL: http://www.novartisnutrition.com



White Plains, NY

Sector: Consumer Health
Address: Gerber Life Insurance Company
1311 Mamaroneck Avenue
White Plains, NY 10605
USA
Phone: +1 914 2724000
Fax: +1 914 2724099
URL: http://www.gerberlife.com

hope this helps :)

[B Sharp]

Hi shaith- Thanks for the info! I took a wild guess that the best address for HQ is the Park Ave one- it's now in the edited first post.

[Kerlin]

Out of random curiousity...will you be doing this for the midnight reruns? I realize that's a ridiculous amount of work, but it might be interesting to pick one advertiser a week who did a lot of spots during the midnight reruns and put them on a To Do list. If we're still having To Do lists. Which I think I should.

Possibly we would only need the contact information for ONE company if at the end of the M-F week we collate the information and find one advertiser who's done frequent commercials that week.

[B Sharp]

Hi Kerlin- can't and won't speak for my compatriots, I would really hate to stop until the reruns start getting few/far between- so I did plan on doing advertising watching for the reruns, assuming I can get them all on my schedule. If blue and CosmicTheorist are up for it as well, we could probably divide up any new showings and cover them all if necessary.

The nice thing about the research done so far is that the likelihood of a new advertiser is much lower- and the "new" ones we do see are often from companies we know. Re the amount of work- it's not that much a hardship to have to watch :)

re picking one advertiser to focus on- I think that's a great idea- but I'd personally like to suggest a list of 3 companies, and then (even better) look for volunteers to figure out a unique way to approach them (like atlantagrls? effort on KFC). just my opinion...

as far as picking one or more to focus on- not a problem! We've got a lot of info, and it should be easy to find a good candidate. The responses thread and the MSWord 'db' setup already should help, although I'll admit I haven't done any updates to it myself (CT just told me about it).


blue? CT? what do you think? Shaith, would you like to help?

[Kerlin]

I'd volunteer to help (way back when, I did the very first Kansas advertiser posting), if you want to split up nights. I am hoping to tape them so as to have a lending library copy, so looks like I'll be up and watching anyway ;).

[CosmicTheorist]

I'm going to be taping the reruns, too. I've kept all the advertisers lists for all the past 10 eps stored in a Word document. Before the reruns start, I planned on making sure its all correct and up-to-date; then it could be posted here some place for permanent reference by everyone. Hopefully, that could make it much easier to keep track of the advertisers during the reruns.

I'm up for keepin' on keepin' on with this advertiser research. However y'all want to organize this or split duties is fine with me.

Isn't it time to get this thread tied up top and release last weeks list?

;)

[Kerlin]

I have also been updating the advertiser lists on the Boston Scapers website...http://www.bostonscapers.com/projects.htm, the top item. Sometime soon I think I'm going to take Twich's Excel file of advertisers and make it absolutely complete with contact information, etc. for every single product/commercial.

[B Sharp]

re re-tied to top- sent a PM to Red this morning, but I bet everyone is still a bit busy...

[CosmicTheorist]

I can't find any contact info for the Smoke Away System. There is a secure online ORDER site but no info on the company that makes it, except they are registered with the Better Business Bureau.

;)

[B Sharp]

I found something on them- looks like there are a number of claims against the company (the Council on Natural Health, Inc). Although I support anyone who wants to quit smoking, I'm not sure this is an advertiser I want to spend any energy on...

[CosmicTheorist]

OK, B Sharp, I say we skip 'em. We don't have to post no stinkin' advertisers if we don't want to. So there.

That means we are FINISHED for this episode. All the advertisers have contact information in my post. You can go ahead and update your first post, hopefully, for the last time this week.

Good job, everybody!

;)

[blue]

Ct and BSahrp-I just pmed you both--I don't think that guess about Novartis was right--check the pms.

As far as reruns--I'd do some of it for the reruns--not every single one, of course--
but I have another comment about the advertisers.
Kerlin suggests:
"it might be interesting to pick one advertiser a week who did a lot of spots during the midnight reruns and put them on a To Do list."

I think limiting it to one advertiser who does a lot of spots is not a good strategy. First of all, these spots were paid for and put in place a long time ago, and one that happens to appear more often than others may just result from it being a company with a bigger ad campaign who is blanketing all times and stations at the moment, not picking Farscape in particular, or even SciFi in particular.
You risk choosing a big company that really doesn't care if they get lots of mail from us or not, and wasting all our energy on one bad bet. Not every company will respond with more interest just because they get more letters. We need to spread our bets around, to have a chance of hitting the companies like Kia and KFC who are going to go the extra mile and contact networks on our behalf. I think we have a much better chance to do that if we write to many companies, not just one (which is an all or nothing bet). Some of the smaller or more family run companies might be more amenable than some of the giant billion dollar worldwide companies, but you never know, you may reach a particular person at ANY company who wants to respond (and you may not). I would strongly argue -don't limit it to one or two--especially not with the criteria of frequency. We have lots more people now, and will have still more--we have a much better chance to activate a few of these companies if they all get more mail than they expect on this subject.

[Kerlin]

More than one is fine with me, I wasn't especially attached to the idea :). blue, are you suggesting that we try to ask people to target all the advertisers during a given week, just the repeat advertisers, or stick with what has been our strategy of contacting 3-4 each week? Whatever way works for me, I just think we should keep up the momentum of tracking and writing to advertisers.

[blue]

No, its unreasonable to target more than 3 or 4 at a time up front, because people would feel overwhelmed--but it seems to me that we should also keep posting a link up front to the lists and encouraging people to also go to the longer lists to find one or two more of their choice (or as many as they want)--people will have different choices--like different cars or different places they eat or different products they tend to buy-and then all the advertisers will continue to get some letters, rather than only a few.
I am seeing some of these same ads all over the place--on WB, on UPN, etc, so I think many of the companies just blanket the airwaves with these ads--I just don't know if frequency means anything except big ad budgets.
Maybe we could rotate the three or four highlighted MORE than once a week, and cover more that way.

[B Sharp]

OK, I think we're agreed on the general plan for reruns!

I'm going to post a new thread with dates and sign-ups for the reruns- I'll do the usual, and update the first post with the master plan as we get volunteers (and as my RL job permits....)

:O

[CosmicTheorist]

I'm posting the link to a pdf file that you all can download from AdvertisingAge's web site. It is a report of the 100 Leading National Advertisers in 2002. This report gives the product names, company addresses, marketing officials, all the good contact stuff. This file has helped me a lot these past 11 weeks. You should all get yourselves copies and use them for this next phase.

http://www.adage.com/images/random/lna2002.pdf
or
http://www.adage.com/news.cms?newsId=35021
or
http://www.adage.com/datacenter.cms

The first two links might not work for anyone else but me. To download the file I had to register with AdvertisingAge. The good news is that registration is free. The last link everyone can access; then just use the link for the Leading National Advertisers Report 2002. At this point you are asked to login or register. This report is WORTH getting as long as we are staying in the contact info business.

The only caveat with the material in this report that I have is this, before listing a name as the VP of Marketing, etc., it is best to do a search for the most recent press release that has their name listed in that position. I have posted the wrong person on 2 occasions because they were either promoted or retired. So even checking doesn't prevent mistakes, but it does minimize them.

;)

[B Sharp]

here's the sign up thread. http://www.watchfarscape.com/forums/showthread.php?s=&threadid=8576

CT, I'll cross post your info into that thread so that we've got for anyone signing up.

[Faeren]

There are quick easy form letters available under thread "Busy? Hate writing..."
These are available for both advertisers and prospective networks for the show along with links to demographics surveys that may be sent along. Especially usefull for those who can't or won't take the time to compose their own. We need every voice right now.

[Dominar of Action]

Please forgive me if this has been asked before, but could the lists of past advertisers be consolidated into one, easy-to-find list?

[CosmicTheorist]

I have not done so yet, however, I do have all the advertisers lists consolidated into one Word file ready to be edited into one easy to search alphabetically ordered list. I just don't know where to post it once its done.

First, I have to get it edited, then I will find a place for everyone to access it.

;)

[Kerlin]

I've been thinking about consolidating into an Excel spreadsheet. If there's interest in that, I could go ahead and start setting it up...

[waltersgirl]

we'll plant it on the website and "stick" it in here whenever it's ready... you guys are just simply amazing.

[CosmicTheorist]

Kerlin, I think there would be a lot of interst in a spreadsheet of this information. I say go for. I am myself spreadsheet illiterate, so I will simply stick to my Word document listings. The more options we give people to use, the better, I think.

;)

[Kerlin]

It's a deal, then. I worked in an accounting department last summer and the only frelling good thing that came of it is a way too intimate knowledge of the guts of Microsoft Excel. I'll cross reference it a couple of ways and let you know when it's ready.

[AvengerCO]

Just thought I'd let you know that I'm sending 20 letters out on behalf of my family and that your listings here were invaluable to making that happen. My thanks to you.

[Kerlin]

Avenger - :bounce: you rule :D Thank you!!!

*edit: OMG, that's 700 posts. Wow.

[jadeshand]

that in our letters to advertisers that we mention that Viacom is trying to purchase the Sci-Fi Channel or create one of their own and if possible, could the advertiser please call Viacom and tell them that they would support a new sci-fi channel with their company's advertising.

It would be one more way of encouraging Viacom to purchase a sci-fi channel or create their own.

[Chaym]

Great idea Jadeshand.

And an update to AvengerCO's post (he's my husband, BTW) we ALL signed those letters. Yep, even our 5 year old. Now tell me *that* won't get someone's attention! And it was surely more than 20. My son thinks it was "a million!"

We're all ready to tape the eps and write down the advertisers. (Already signed up for Sundays and Wednesdays.) Plus, we'll target as many advertisers as we can afford too buy stamps for. (With my 26+ greating cards going out to 12 network execs each month, plus the new advertisers letters, I think I should just live at the post office!. And I'll be working unloading the mail as soon as they get off their frelling eemas and give me the call!...sorry, just really really need that job...)