ADVERTISER CONTACTS: Premiere

[CosmicTheorist]

Ace Hardware
Specific Product Advertised: "The Helpful Hardware Store"
Frank Rothing, advertising manager
Ace Hardware Corporation
2200 Kensington Ct.
Oak Brook, IL 60523-2100
tel: 630-990-6600
http://www.acehardware.com/root/contact_form.asp

Ameriquest
Specific Product Advertised: mortgages
Kirk Langs, President
Ameriquest Mortgage Company
1100 Town and Country Road
Orange, CA 92868
tel: 800-523-3964
https://www1.ameriquestmortgage.com/contact.cfm?CFID=14749779&CFTOKEN=3ffd79f-bfe792af-c74a-47b9-9f95-3540523eb117&secured=1

America Online
Specific Product Advertised: AOL for Broadband
Joe Redling, Chief Marketing Officer
America Online
22000 AOL Way
Dulles, VA 20166
tel: 703-265-2120
http://www.corp.aol.com/contact.html?

Anheuser-Busch Cos.
Specific Product Advertised: Sea World
Michael LaBroad, SVP marketing
Busch Entertainment
231 S. Bemiston
Suite 600
Clayton, MO 63105
tel: 314-577-2000
http://contactus.anheuser-busch.com/contactus/default.asp

Aventis
Specific Product Advertised: Allegra
John Leone, Senior VP US Commercial Operations
Aventis Pharmaceuticals Inc.
300 Somerset Corporate Blvd
Bridgewater, NJ 08807-2854
tel: 1-800-981-2491
tel: 908-231-4000
fax: 908-231-3614

Boston Beer Co.
Specific Product Advertised: Sam Adams lager
Jim Koch
The Boston Beer Company
75 Arlington Street
Boston, MA 02116
tel: 1-800-372-1131
NOTE: Jim Koch is the founder and brewer of the Boston Beer Company.

Burger King
Specific Product Advertised: Chicken Sandwich
Dana Frydman, Vice President, Product Marketing
Burger King Corporation
5505 Blue Lagoon Drive
Miami, FL 33129

Chevrolet
Specific Product Advertised: Avalanche
John F. Smith, Group VP North America vehicle sales, service and marketing
300 Renaissance Center
Detroit, MI 48265-3000
tel: 313-556-5000
fax: 313-556-5108

Combe
Specific Product Advertised: Odor Eaters Powder
James E. Kelly, SVP Marketing and Sales
Combe Incorporated
1101 Westchester Avenue
White Plains, NY 10604
tel: 800-873-7400
Combe@combe.com
http://www.odor-eaters.com/contactus.shtml

Enterprise
Specific Product Advertised: car rental
Donald Ross, President and COO
Enterprise Rent-A-Car
600 Corporate Park Drive
St. Louis, MO 63105
tel: 314-512-5000
fax: 314-512-4706

Hasbro
Specific Product Advertised: Milton Bradley Nursery Rhyme Games
Ira Hernowitz, SVP of Marketing
Hasbro, Inc.
1027 Newport Avenue
Pawtucket, RI 02862-1059
tel: 401-431-8697
NOTE: Hasbro has a foundation set up to handle its charitable work. More information on this foundation can be found at the following link.
http://hasbro.org/

MovieTickets.com
Mitchell Rubenstein, Co-CEO
MovieTickets.com
2255 Glades Road
Suite 221A
Boca Raton, FL 33431
tel: 561-998-8000
fax: 561-998-2974
NOTE: MovieTickets.com is a joint venture between Hollywood Media Corp., AMC Entertainment, National Amusements, Famous Players, Marcus Theatres, Hoyts Cinemas and Viacom.
http://www.movietickets.com/contact.asp

News Corporation
Specific Product Advertised: "Phone Booth" new release movie
Pamela Levine, Twentieth Century Fox president of marketing OR
Tony Sella, Twentieth Century Fox president of marketing
Fox Filmed Entertainment
10201 West Pico Boulevard
Los Angeles, CA 90064-2651
tel: 310-277-2211
fax: 310-203-1558

Pfizer Pharmaceuticals
Specific Product Advertised: Zyrtec and Zoloft
J. Patrick Kelly, VP Worldwide Marketing
Pfizer Pharmaceuticals Group
235 East 42nd Street
New York, NY 10017-5755
tel: 212-573-2323
fax: 212-573-7851
http://www.zyrtec.com/
http://www.pfizer.com/main.html
NOTE: This group handles Pfizer prescription drug marketing such as Viagra, Celebrex, Lipitor, etc. Pfizer is reported to be an agressive and risk taking company when it comes to marketing and Kelly is credited as the driving force for this marketing strategy for the entire corporation.

Schick
Specific Product Advertised: Xtreme 3 razors "Get close not burned"
Adel Mekhail, Director of Marketing
Schick/Wilkinson Sword
10 Leighton Rd
Milford, CT 06460
tel: 203-882-2100
NOTE: Schick is a Warner-Lambert brand and a division of Pfizer.

Verizon
Specific Product Advertised: National Family SharePlan
John Stratton, VP and chief marketing officer
Verizon Wireless
180 Washington Valley Road
Bedminster, NJ 07921
tel: 908-306-7000

Viacom
Specific Product Advertised: Deep Space 9 season 1 dvds
Michael Arkin, SVP Marketing
Paramount Home Entertainment
5555 Melrose Avenue
Los Angeles, CA 90038
tel: 323-956-5000

Vivendi
Specific Product Advertised: Universal Pictures "Red Dragon" dvd
Craig Kornblau, President
Universal Studios Home Video
100 Universal City Plaza
Universal City, CA 91608-1002
tel: 818-777-1000
http://www.universalstudios.com/homepage/html/contact_us/

Worldcom
Specific Product Advertised: MCI The Neighborhood
Joyce Dorris, VP Marketing MCI Consumer Markets
MCI Group
701 S. 12th St.
Arlington, VA 22201
tel: 703-341-3000
http://www.mci.com/customer_service/ContactUs.jsp

Wyeth
Specific Product Advertised: Alavert
Keith Wypyszynski, senior VP of sales
Wyeth Consumer Healthcare
5 Giralda Farms
Madison, NJ 07940-0874
tel: 973-660-5000
fax: 973-660-5771
http://www.wyeth.com/contact.asp

These are the national advertisers.

AOL Broadband
Zyrtec
Sea World
Alavert
Burger King
Verizon Wireless
Milton Bradley Nursery Rhyme games
Odor Eaters Powder
"Phone Booth" (new release movie)
Ameriquest mortgage
Ace Hardware
Sam Adams lager
Schick Xtreme 3
"Red Dragon" dvd
Allegra
Deep Space 9 season 1 dvds
movietickets.com
Enterprise rent-a-car
MCI The Neighborhood
Zoloft
Chevy Avalanche

;)

[blue]

Premiere 3/31/03
Time Warner Cable-NYC

(scifi)Scare Tactics
Sponsored by Burger King
AOL for Broadband
Zyrtec (prescription indoor-outdoor allergies)
Seaworld adventures
(local) NY1 and CNN TimeWarner Cable
(local) Time Warner advertising

(scifi)Tremors
Alavert allergy medicine 24 hr. relief
Burger King original chicken sandwich
Verizon wireless.com
Milton Bradley- Nursery Rhyme Games-Old MacDonald
Odor Eaters
Phone Booth-movie

(scifi)Scare tactics
Ameriquest.com (home mortgage)
ACE (lawn care) "the helpful place"
Samuel Adams lager
Schick XTreme 3
Red Dragon DVD
allegra (antihistamine)

(scifi)Tremors
Deep Space 9 DVD--Paramount
movie tickets.com
enterprise rent a car 1800rentacar
The Neighborhood-MCI
(scifi)Scare Tactics
(local) NYPower.com
(local) roadrunner high speed online-Time Warner Cable

(scifi)Scare Tactics
Zoloft for depression
Chevy Avalanche (changes from pickup to suv)
(local) NY1-CNN Time Warner Cable
(local) www.twcnyc.com

[Chaym]

From Cablevision in Middlesex County, NJ (central, NJ area)

1st
Sci-Fi Channel tiny promo - baby blowing fire
Scare Tactics - sponsored by Burger King
AOL Broadband
Zyrtec
Sea World
Local Commericals - Loman Kia (Rt.1 Woodbridge)
- PSA w/Catherine Hicks (7th Heaven) for
Parent's Annoymous in NJ

2nd
Tremors
Alavert
Burger King - orginial chicken sandwich is back!
Verizon Wireless
Milton Bradley Nursery Rhyme games. Old McDonald game was
the focus
Odor Eaters Powder
"Phone Booth" (new release movie)

3rd
Scare Tactics
Ameriquest mortgage
Ace Hardware
Sam Adams lager
Schick Xtreme 3
"Red Dragon" dvd
Allegra

4th
Tremors
Deep Space 9 season 1 dvds
movietickets.com
Enterprise rent-a-car
MCI The Neighborhood
Scare Tactics
Local Commericals - Century 21 Home Improvements
- Gibbs School/learning center

5th
Scare Tactics
Zoloft - used by depressed Scapers everywhere ;-)
Chevy Avalanche
Sci-Fi's fire eating baby
Local Commericals - Daily Complete Vitamins (looked infomericaly)

During End Credits
Tremors

[CosmicTheorist]

Does anyone want my Word document with all the advertisers contacts listed by episode? It is a big document, 64 pages long. And because it is organized by episode, there is a LOT of repetitive information. But it is a searchable document for all the repeat advertisers we are expecting.

I was hoping by this date to get another document prepared with all the repetitive stuff edited out, a sort of master advertisers list. But I am less then half way through the editing, so I thought I would offer anybody who might want it my big old unedited document. Sorry, I cannot offer the convenience of downloading like Kerlin. I'll have to email this baby to you. So if you want it, pm me with your email addy and it is yours through the wonders of modern technology!

;)

[jadeshand]

btw, I saw an earlier commercial for Scare Tactics when i was programming my vcr - Scare Tactics sponsored by Prestone.

Perhaps we should drop a line to Burger King and Prestone and tell them we are horrified that they would have their name associated with such a show.

[Chaym]

Originally posted by jadeshand
btw, I saw an earlier commercial for Scare Tactics when i was programming my vcr - Scare Tactics sponsored by Prestone.

Perhaps we should drop a line to Burger King and Prestone and tell them we are horrified that they would have their name associated with such a show.

Good idea. I was planning to anyway. I know someone had posted that we shouldn't when I'd suggested the idea of writing a letter to the advertisers that support ST, but it's something both my husband and I feel strongly about. We just cannot suppport a company that would advertise on such an inhumane show. We understand that these companies may have no clue what Scare Tactics is actually about and our letters will be polite and give a description of the show and how we, as consumers, cannot bring ourselves to buy a product that associates itself with that show. Other folks have done this sort of thing for other companies. Wal-Mart has pulled movies from their shelves when they got negative customer feedback. As long as our letters are polite, and we send thank you follow-up letters when/if they do pull their commericals from ST, then we've done nothing wrong, nor put the campaign in a bad light.

[blue]

Is everyone positive that it was "Scare Tactics sponsored by Burger King" Rather than "Scare Tactics" "Sponsored by Burger King" meaning the show now coming on (Farscape) is sponsored by Burger King? Burger King then advertises within the show, as sponsors do. Is it possible that the announcer was just reading fast? Just checking.

[CosmicTheorist]

It was the way Burger King was visually arranged in the Scare Tactics ad that gave me that impression.

On another topic, Kerlin has volunteered to host my giant advertiser document. Soon anyone who wants a copy of this file can download it from Kerlin, just like Kerlin's own Excel file.

;)

[Chaym]

Blue, the commerical I saw was for Scare Tactics and at the end, they had this big white "box" with the Burger King logo in it and the voice over said, "Scare Tactics - sponsered by Burger King." I haven't seen it since last night, so I may be a little off in the quoting. But I sure remember the white box w/logo and there was no other impression but that ST was indeed sponsored by BK.

[Chaym]

CosmicTheorist, forgive me for a stupid question, but are we all supposed to be doing our own spreadsheets supplied by Kerlin and keep them until they're requested to be compilied? Sorry if I didn't get it the first time. I'm well aquainted with Excel and have no problem with it, just didn't want to be doing unneccessary data entry if I didn't have too.

2nd stupid question - should we also be targeting our own local advertisers? Not sure if it would really work except in the more organized local groups.

[B Sharp]

reScareTactics, I saw the same thing as Chaym.

Here's my list from last night, Dish Network:

Scare Tatics, sponsored by BK.
AOL Broadband
Zyrtec
Seaworld adventure parks
2 local ads
SF- Tremors

SF- Tremors (bottom of screen)
BK - original chicken sandwish
Verizon Wireless- family share plan
Nursery Rhyme Games- Hasbro (Old Mcdonald's farm)
Odor Eaters
Phone Booth movie
Scare Tactics

Scare Tactics- bottom of screen
local? Ameriquest mortgage
Ace Hardware
Boston Beer Co. - Sam Adams (get someone to buy one for you)
Schick Extreme 3
Red Dragon DVD
Allegra
SF- Tremors

SF- Tremors (bottom of screen)
local? Movietickets.com
Enterprise Rental cars
MCI - Neighborhood
SF-Scare Tactics
local (travel Channel, 'world poker tour')
local - America's Lending Partners

SF- Scare Tactics
Zoloft
GM- Chevy Avalanche
local? Avacor hair loss treatment
local? Colonial Penn life insurance, Alex Trebek as pitchman for it.

sorry these are late-

B.

[CosmicTheorist]

Kerlin provided the spreadsheet because back a few weeks we had a question from a Scaper about whether or not such a spreadsheet existed. It didn't at that time. I do not know about these things, but such spreadsheets are reputed to make it REALLY easy to automate preparing letters for all the contacts. This Scaper didn't want to leave any of the advertisers out of her letter writing campaign. Kerlin has just made this type of valuable tool available for everyone.

My understanding is that later in the week we will be picking a small number of the advertisers for these reruns and suggesting them as part of all new to-do lists. So far our jobs are to collect the lists, find the national ads and, when and where possible, post the contact information that is available, a lot of which already exists in my giant Word document. The nice thing about the advertisers on Farscape is that the majority are repeaters and their contact info has already been collected and posted. Check out my first post; most of that stuff I just copied out of my 64 page Word document.

Easy does it. Or don't sweat the small stuff.

;)

[Kerlin]

Chaym, CT's right, no specific "you ought to do this" in this sort of thing. Organized anarchy ;).

The original intent in the spreadsheet was to simply have all the information in an Excel spreadsheet, which is a very quick and easy way of organizing information. You can sort alphabetically by company, by showing, by airdate, by state the companies are in, and on and on. It will also give us some hard numbers about who advertised when, how frequently, etc. and will hopefully help pinpoint some advertising trends. Someday maybe I will get around to creating a Microsoft Access database for all this information, which provides even more fun and geeky ways to play with the information.

What I was hoping to ask people to do with the Excel sheet I posted was to simply fill in the blanks and then send the file to me - PM me for my email - labeled with the episode name and date : hence, Premiere33103. That way all of this spreadsheeting could be done collectively instead of me spending my entire weekends catching up with inputting the information :).

And while I'm posting, you can download the Word document that CT has put together here :Farscape Advertisers Document (http://community.middlebury.edu/~agustin/FarscapeAdvertisersContacts.doc)

And once again, while this is not necessary it would make my life easier, here's the Excel spreadsheet. Just fill in the blanks ;).
Advertisers Excel Spreadsheet (http://community.middlebury.edu/~agustin/Advertising%20Format%20Spreadsheet.xls)

[CosmicTheorist]

I'll see if I can figure out how to get all the stuff I posted above into your spreadsheet after I get home from work. If I do, you'll get it back filled out. I am making NO promises, however.

;)

[Kerlin]

Nah, don't worry about it, it was kind of a last minute thing that I thought it would be good to get done...

And yep, I'm on for tonight :)

[blue]

Chaym-Re your second question--I would say, no, don't bother with local advertisers--they are paying the local carrier-cable or dish or whatever, not SciFi, for the ad space, and they would not be companies we would ask to contact SciFi or any other network on behalf of Farscape. They have no business connection to SciFi.

[Ammit]

Sorry so late, worked late this morning and had to sleep first. :)

Mine is pretty much the same...

Scare Tactics (Sponsored by Burger King)
AOL for Broadband
Zyrtec
Sea World properties
2 x local ads
------
Tremors, the series
Alavert
Burger King chicken sammich
Verizon Wireless
Nursery Rhyme games
Odor Eaters foot powder
Phone Booth (movie)
------
Scare Tactics
Ameriquest
ACE hardware stores
Sam Adams
Schick Extreme3
Red Dragon DVD
Allegra
------
Tremors, the series
Deep Space 9 season TWO
Movietickets.com
Enterprise Rent-A-Car
MCI Neighborhood plan
Scare Tactics
2 x local ads
------
Scare Tactics
Zoloft
Chevy Avalanche
2 x local ads
------
Tremors ad during Farscape credits

So, four Scare Tactics ads and two Tremors ads. I am gonna need beer and Zoloft soon. =)

[CosmicTheorist]

All the national advertisers for "Premiere" have contact information posted.

Good luck tonight.

;)

[Chaym]

CT and Kerlin,

First, I did sign up for this, so for me, there were "rules and supposed to's" to follow so everything could be nice and organized and I got y'all what you needed :)

Second, I'll fill out my Excel file and send it to you Kerlin. And I know Access too. Not how to set it up (I tried to learn on my own, but never had enough time) but do know how to enter stuff into and pull various bits of info in different ways from it. And I'm more than used to keeping databases in Excel. <I used to have nightmare's about what I was expected to be able to do with Excel at this one job :eek: >

Thanks for the feedback. :)

I'm all set to tape for tonight as well. I know I was put down for "Sundays and Wednesdays" but am just going ahead and taping them all. Gee, it's such a struggle to get me to watch Farscape lol! :flee: