Advertisers: 1.17 Through the Looking Glass

[akimbo]

I love this episode. :love:

America Online
Specific Product Advertised: AOL Broadband
Joe Redling, Chief Marketing Officer
America Online
22000 AOL Way
Dulles, VA 20166
tel: 703-265-2120
http://www.corp.aol.com/contact.html?

Ameriquest
Specific Product Advertised: mortgages
Kirk Langs, President
Ameriquest Mortgage Company
1100 Town and Country Road
Orange, CA 92868
tel: 800-523-3964
https://www1.ameriquestmortgage.com/contact.cfm?CFID=14749779&CFTOKEN=3ffd79f-bfe792af-c74a-47b9-9f95-3540523eb117&secured=1

Bridgestone
Specific Product Advertised: - Ultimate Bridgestone Tire Sale
Phil Pacsi, executive director of North American Consumer Tire Brand Marketing
Bridgestone Americas Holding, Inc.
535 Marriott Drive
Nashville, TN 37214
tel: 615-937-1000
fax: 615-937-3621

Clorox
Specific Product Advertised: Clorox Teflon Bathroom Cleaners, Fresh step cat litter
George Roeth, VP Marketing
Clorox Company
1221 Broadway
Oakland, CA 94612
General Media Inquiries: 510-271-7250
http://www.clorox.com/products
Email Form: http://www.clorox.com/products/ucbfdbk.html

Columbia Pictures Sony
Specific Product Advertised: Movie - Identity
Jeff Blake, President Worldwide Marketing and Distribution
Columbia Tristar Motion Picture Group
Sony Pictures Entertainment
10202 W. Washington Blvd.
Culver City, CA 90232
tel: 310-244-4000

Ford Motor Co.
Specific Product Advertised: Ford-Lincoln-Mercury Dealership Auto Service
Jeff Marentic, marketing manager
Ford Division
Regent Court
16800 Executive Plaza Dr.
Dearborn, MI 48126
tel: 313-322-3000
NOTE: Ford is very proud of its support for the ARTS, check this out at their web site
http://www.ford.com/en/ourCompany/c...ies/default.htm

GlaxoSmithKline
Specific Product Advertised: Nicorette
Jack Ziegler, president
GlaxoSmithKline Consumer Healthcare
100 Beecham Drive
Pittsburgh, PA 15205
tel: 412-928-1000

KC Masterpiece Barbeque Sauce, has an online form: http://www.kingsford.com/contact_us.html
Note: KC Masterpiece Barbeque Sauce is part of The Kingsford Products Company.

KFC
Specific Product Advertised: BBQ Boneless Wings
John Gilbert
Chief Marketing Officer
Kentucky Fried Chicken
1441 Gardiner Lane
Louisville, KY 40213
NOTE: KFC is owned by Yum Brands which also owns Pizza Hut, Long John Silver's and Taco Bell restaurants.

Lea & Perrins
Specifid Product Advertised: Original Worcestershire Sauce (commercial title is "Burger Booster")
http://www.lea-perrins.com/contacts.php
NOTE: Lea & Perrins is owned by The Danone Group. This is all the info I have found so far. Just use the email posted on their contact web page above.

Novartis
Specific Product Advertised: Lamisil AT cream (athlete's foot rememdy)
George Varjan, Director Media and Advertising Services
Novartis Consumer Health
200 Kimble Dr.
Parsippany, NJ 07054-0622
tel: 908-503-8000

Pfizer Pharmaceuticals
Specific Product Advertised: Viagra
J. Patrick Kelly, VP Worldwide Marketing
Pfizer Pharmaceuticals Group
235 East 42nd Street
New York, NY 10017-5755
tel: 212-573-2323
fax: 212-573-7851
http://www.pfizer.com/main.html
NOTE: This group handles Pfizer prescription drug marketing such as Viagra, Celebrex, Lipitor, etc. Pfizer is reported to be an agressive and risk taking company when it comes to marketing and Kelly is credited as the driving force for this marketing strategy for the entire corporation.

Schering-Plough Corp.
Specific Product Advertised, 1st: Clarinex
Steven LaMonte, Senior VP Marketing
Schering-Plough Healthcare Products Division
3 Connell Drive
Berkeley Heights, NJ 07922
www.clarinex.com
tel: 908-679-1640

Subaru
Specific Product Advertised: WRX
Mark Darling, VP Marketing
Subaru of America, Inc.
Subaru Plaza
P. O. Box 6000
Cherry Hill, NJ 08034-6000
http://www.subaru.com/home.html

Toyota
Specific Product Advertised: Prius
Steve Sturm, VP Marketing
Toyota Motor Sales USA
19001 S. Western Ave.
Torrance, CA 90509
tel: 310-468-4000

United Online
Specific Product Advertised:NetZero - HiSpeed
Brian Woods, Executive VP and Chief Marketing Officer
United Online, Inc.
2555 Townsgate Road
Westlake Village, CA 91361
tel: 1-805-418-2000
http://www.unitedonline.net/about/contact.html

UPS
Specific Product Advertised: The UPS Store formerly Mailboxes Etc.
Dale Hayes, VP of Sales
UPS Corporate Headquarters
55 Glenlake Parkway NE
Atlanta, GA 30328
http://www.ups.com/content/corp/contact/index.html

Warner Brothers
Specific Product Advertised: Matrix Reloaded (movie)
Dawn Taubin, President Domestic Marketing
Warner Brothers Pictures
4000 Warner Blvd.
Burbank, CA 91522
tel: 818-954-6000

Yamaha Motor Corporation, USA
6555 Katella Avenue
Cypress, CA 90630
Customer Relations: (800) 962-7926
Sales, marketing and distribution of Motorcycles, ATVs, Snowmobiles, Generators and Race Kart Engines.

[jadeshand]

I see KFC popping up again a lot. Good to see them! :D

[Darth Buddha]

Is there any way we can find out who is targetting Farscape particularly vs. just advertising on Sci-fi in a blanket fashion?

[akimbo]

We haven't been tracking, for example, Stargate SG1 advertisers. So I think it would be difficult to differentiate.

[blue]

Akimbo-I think Orbitz is local

in NY:

(scifi)Roar
NetZero
Yamaha
Identity-Columbia Pics
(local)free FocusFactor
(scifi) Pitch Black

(scifi)Pitch Black
Viagra
Clorox bthrm and toilet bowl cleaner w teflon
Bridgestone
Matrix Reloaded
Lea and Perrins

(scifi)Roar
Subaru WRX
KFC boneless wings
UPS Store-Brown
KC Masterpeice Barbeque Sauce
ameriquest
Nicorette
(scifi)Scifi.com

(scifi)Pitch Black
AOL for BroadbandToyota Prius
Clarinex
(local)FitnessMadeSimple
(local)Roadrunner

(scifi)Roar
Ford Linclon Mercury Service-brake service
Fresh Step Cat Litter
Lamisil AT
(local)Free Focus Factor
(scifi)Pitch Black

(scifi)Stargate
(scifi)Roar
(scifi)Tremors

[akimbo]

Thanks blue. I'll make orbitz local. I think the rest is all done but the alphabetizing. :)

[blue]

Darth B and Akim--I think its safe to say they are blanketing--I see the same ads in the same general dates no matter what's on-before, during, after-and I don't think the companies have much idea what's on--its all placed many months ahead thru third parties who are just told general demographic goals, and scheduling on a specific channel can change and change again in the interim. That's why we recommend writing to as many as you reasonably can if you have energy after the to do lists--to get as many as possible to orient to Farscape and contact the networks re Farscape.

[LIZARD LANDLORD]

I kinda got a "chuckle" out of the very first sponsor ad last night...
"Brought to you by, VIAGRA"....(if that doesn't promote thoughts of STAYING POWER, I don't know what does! LOL!!!) :)

[B Sharp]

I think Viagra has sponsored the show 3? times now in the last month. interesting.

blue, have you noticed any trend in advertisers at midnight for FS, vs. advertisers at midnight w/o FS? I kept a log when I first started doing this routine (because I became fascinated with the trends/patterns of ads), and I *think* :help: I see a difference in the ads now.

I know these are placed in advance, but I think that the actual ad placement for some (not all) advertisers was based on demographics for the specific show....I know of one advertiser in particular (the company I work for) where the demos for FS were noticed, and the placement was specifically for the show itself (but still through a third party). :think:

just curious-

[blue]

Zyrtec sponsored several times recently and Viagra once, I think--They are all Pfizer Pharmaceuticals Group products.

[akimbo]

How did I miss the "sponsor" thing for Viagra - I just saw a commercial? I didn't see anything about "this ep sponsored by".

[CosmicTheorist]

I think LIZARD LANDLORD got their episodes confused. Viagra sponsored "A Human Reaction" the night before.

;)

[akimbo]

Thanks CT, I didn't get to see "A Human Reaction" on tape yet or I may have connected the dots. :D